Mechanica

Helping restless marketers thrive in restless markets.

75 Water Street, Level 2, Newburyport, Massachusetts 01950, United States
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Primary Contact for Newburyport
hello@mechanicausa.com

Mechanica Overview

Number of Employees
Under 49
Minimal Budget
$50,000 & Up
Average Hourly Rate
Inquire
Year Founded
2004

Mechanica helps restless marketers thrive through delivering breakthrough work that sparks conversations and changes behaviors in hyper-competitive, restless markets. We achieve this by a human-centric, strategy-first approach, combined with an emphasis on harnessing collaboration to maximize the impact of breakthrough ideas. Today’s ambitious marketers are restless out of necessity rather than choice. This is brought about by an exponential increase in the rate of change that is quickly transforming every marketer’s competitive, technology, consumer and marketing landscape.

The name Mechanica resulted from a thought exercise our founders undertook to “rethink the mechanics of branding.” Libby, Jim and Ted started Mechanica because they were convinced that the traditional agency model needed to be reimagined to help brands navigate the increasingly restless landscape.

This new model means that we first elevate positioning from being the sole responsibility of marketing to being jointly agreed upon by marketing and the c-suite. In order to get both parties on board, we undergo a data and collaboration driven process designed to align the entirety of an organization around positioning. Next, we’ve rethought the creative process which we call “Creative Agility.” This is a collaborative creative approach that combines deep in-house capabilities with a strong network of third-party partners. The process allows us to shape brand experiences across the entirety of the customer journey. Finally, the last tenant of our differentiated offering is our belief in the importance of trust and being “Humanly Fixated.” We believe that true collaboration can only occur in an organization hardwired for trust. This means forgoing sales and ego-driven relationships to fostering client relationships and an internal culture that constantly reminds us that we’re all simply human beings interacting with other human beings.

Mechanica helps restless marketers thrive through delivering breakthrough work that sparks conversations and changes behaviors in hyper-competitive, restless markets. We achieve this by a human-centric, strategy-first approach, combined with an emphasis on harnessing collaboration to maximize the impact of breakthrough ideas. Today’s ambitious marketers are restless out of necessity rather than choice. This is brought about by an exponential increase in the rate of change that is quickly transforming every marketer’s competitive, technology, consumer and marketing landscape.

The name Mechanica resulted from a thought exercise our founders undertook to “rethink the mechanics of branding.” Libby, Jim and Ted started Mechanica because they were convinced that the traditional agency model needed to be reimagined to help brands navigate the increasingly restless landscape.

This new model means that we first elevate positioning from being the sole responsibility of marketing to being jointly agreed upon by marketing and the c-suite. In order to get both parties on board, we undergo a data and collaboration driven process designed to align the entirety of an organization around positioning. Next, we’ve rethought the creative process which we call “Creative Agility.” This is a collaborative creative approach that combines deep in-house capabilities with a strong network of third-party partners. The process allows us to shape brand experiences across the entirety of the customer journey. Finally, the last tenant of our differentiated offering is our belief in the importance of trust and being “Humanly Fixated.” We believe that true collaboration can only occur in an organization hardwired for trust. This means forgoing sales and ego-driven relationships to fostering client relationships and an internal culture that constantly reminds us that we’re all simply human beings interacting with other human beings.

Headquarter
75 Water Street, Level 2, Newburyport, Massachusetts 01950, United States

Mechanica Services

  • 360° Digital Agency Services
  • Branding Agencies
  • Logo Design Companies
  • Graphic & Print Design
  • Video Production
  • Ad Agency Services
  • Package Design
  • Creative Agency Services
  • Market Research
  • Digital Marketing
  • Social Media Marketing
  • Integrated Marketing

Mechanica Clients

  • Liberty Mutual
  • AllWays Health Partners
  • Kodiak Boots
  • Downeast Cider
  • Forcepoint