On a trip to Los Angeles the owner of Media Lab, Kyle Marshall, discovered that without a certain amount of subscribers people couldnt access a space made for YouTube creators. On his trip home he had pledged to create such a space in Calgary. Itd be a space dedicated not only to the creation of videos but to podcasts as well. Itd also be a place to collaborate and to learn.
For both companies and individuals communicating through video or audio is becoming the best way to market yourself or what you do. Having a central location filled with the best equipment and the best people allows you to focus on the what while Media Lab focuses on the how.