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A video production company is a creative agency that specializes in producing high-quality and well-directed videos in a digital format, most often for the purposes of brands marketing and branding.
Video production companies create different types of videos, including:
They cover all the stages of the video production process including:
These teams of experienced creative professionals start video production projects with creating a unique story.
Then they produce the filming that portrays this story in a way that is easy to understand but also compelling enough to engage the brands’ intended audiences.
Unlike regular video production agencies, full-service video production companies offer a broader range of services and can handle projects end-to-end, i.e. from strategy to marketing.
So, besides the standard filming services, these specialized agencies can also offer:
They have access to the following talent:
Videographer companies are simply agencies that record or film different life events like weddings, sports matches and dance recitals.
They don’t specialize in branding or marketing.
Unlike them, video production companies develop videos from scratch, meaning they coordinate and manage all aspects of the video production process, from strategy to promotion.
These specialists:
...which are key characteristics needed to help businesses craft a message and promote it.
This is how a video production company helps organizations achieve success in the highly competitive digital world.
Video production companies can be quite costly. After all, you are paying for the final product, in addition to many hours of work shooting and editing the video, as well as the large crew.
However, the final price largely depends on how big your project is.
There are a few pricing structures and average costs to keep in mind, though.
The most common pricing plan is the fee per hour. These companies typically charge between $50 and $200 per hour.
Another option is the flat fee. Or you pay a fixed amount for specific services like:
Before we go into the reasons why you should invest your time and money in a professional agency, let’s look at a few statistics that highlight the role of video content in today’s digital world:
In 2019, people spent 6.80 hours a week watching video content online. (Limelight Networks)
Online video consumption is growing at a fast pace. In fact, since 2016 the average viewing time has grown 59%.
And that’s just one side of the story…
93% of brands claim that they’ve gotten a new customer thanks to a video on social media. (Animoto)
Video is the favorite type of content among social media users.
While 53% of consumers want to see more video content from brands they support, they will keep their focus on it only if it is engaging.
This highlights the importance of investing in a professional video developed based on research and strategy, something that a video production company specializes in.
Bottom line: Consumers love to watch videos and videos can influence their buying decisions only if they are engaging and of high quality.
These are the top three reasons why you should hire a video production agency:
The videos you take using your smartphone will never be of the same quality as professional equipment can capture.
Cell phone cameras are good for filming birthday parties and opening presents. However, producing videos with them to promote your products or services can turn your efforts into an unprofessional and unsuccessful project.
Hiring a professional company can make all the difference.
They not only have the talent but also the equipment that will give the best results in standards of video quality.
Video production companies in the USA have worked with a variety of clients and have diverse experience in various sectors.
So, their ideas and creativity won’t become sluggish nor lack the proper drive you are looking for.
A part of these professional agencies' work is to participate in conferences, workshops to improve their skills and stay on top of industry trends at all times.
This is how they manage to deliver high-performance videos that help brands reach their targeted demographics.
Branded videos are always based on proper storytelling. And a professional video production agency knows what it takes to share your message.
They will research your demographics, discover their needs, wants, pain points and challenges.
Then they will create authentic videos and deliver your message across various platforms to trigger an emotional response from your audience.
Choosing the best video production agency for your brand can be a tricky process.
However, these five steps can help:
Before you start searching for the best video production agency to build your visual content, determine the goal your brand needs to reach and the type of video you think would do so.
Research your industry, company type, and competitors to see the content that consumers are gravitating towards, then evaluate if that content might (or might not) work for your business, too.
The amount of time you have to determine a concept, shoot the video and edit several versions will determine the video production company you choose to partner with.
Some agencies have faster turnarounds than others or may charge a hefty fee to expedite a project to meet your deadline.
The best video production companies in the US also have digital marketing expertise. This knowledge helps them identify the types of videos that do best on various platforms, the lengths they should be and what particular demographics relate to best.
Remember, you aren’t creating an artistic film - you are promoting a business. Therefore, every idea - even the creative ones, need to be rooted in B2B or B2C objectives.
Don’t just rely on an agency to have great shooting and editing skills - an equal amount of strategy needs to be present.
Video production companies have varying levels of full-time, part-time and freelance crew members and these might not be the same every time they work to produce a video.
This is why before you sign the contract with a partner, ask who your point of contact will be throughout the project, who exactly will be working on your video and in what capacity.
Portfolios and case studies can give you valuable insights into these companies’ previous work. Past work plays a key role in finding out whether they:
Above all…
These will show you whether these agencies are capable of telling compelling stories.
Stories hold a fundamental place in the human heart.
And what separates a good video production company from a great video production agency is the ability to share a brand's message and tell an engaging story.
Video production companies in the United States help brands like yours engage the audience through the production of high quality and compelling videos.
They typically price their services on hourly rates. So, you can expect to pay between $50 and $200 per hour.
The key reasons why you should invest in a professional video production agency are:
To choose the best partner for your brand, make sure you take the following steps:
Best of luck!
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