Mash Strategy Inc. Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$150/hr
Year Founded
2018
Mash Strategy Inc. was founded in 2018 after our founder/CEO, Derek Robinson, finished his tenure as Chief Digital Officer for former Premier Brad Wall's Sask Party. With the experience and relationships gathered from Derek's 10 years of government and marketing experience, he began a firm specializing in media and public relations, marketing, graphic and video design, copywriting, and campaign building.

Mash Strategy is a surgically precise and cutting-edge digital and communications agency that creates effective and eye-catching content with clients from coast to coast. Our skilled team has worked with provincial governments, municipal bodies, corporate and nonprofit clients to deliver premium digital content.

Mash's successful campaigns have resulted in thousands of leads generated for corporate clients, highly successful advocacy campaigns that have affected policy change, and victorious election campaigns across Canada.
Headquarters
1206 20 Ave SE, Calgary, T2G 1M8, Canada

Areas of Expertise

  • Advertising Expertise
  • Audio Production Expertise
  • Branding Expertise
  • CMS Platforms
  • Digital Marketing Expertise
  • Media Buying Expertise
  • PPC Expertise
  • PR Expertise
  • SEO Expertise
  • Social Media Expertise
  • Video Production Expertise
  • Web Design Expertise
Advertising Expertise
Advertising Expertise
  • B2B
  • B2C
  • Broadcast Video Advertising
  • Direct Mail
  • Out of Home Advertising
  • Print Advertising
  • Promotional Marketing
  • Radio Advertising
Audio Production Expertise
Audio Production Expertise
  • Audio Post-Production
  • Podcast Production
Branding Expertise
Branding Expertise
  • Brand Design
  • Brand Messaging
  • Brand Strategy
  • Naming
  • Product Marketing
CMS Platforms
CMS Platforms
  • WordPress
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • B2C
  • Content Creation
  • Copywriting
  • Digital Advertising
  • Lead Generation
  • Marketing Analytics
Media Buying Expertise
Media Buying Expertise
  • Media Planning
  • Out of Home
  • Print
  • Radio
  • TV
PPC Expertise
PPC Expertise
  • Bing
  • Google Ads
  • YouTube
PR Expertise
PR Expertise
  • Corporate Communication
  • Crisis Management
  • Investor Relations
  • Online Reputation Management
  • Public Affairs
SEO Expertise
SEO Expertise
  • Link Building
  • On-Page Optimization
Social Media Expertise
Social Media Expertise
  • Facebook
  • Instagram
  • LinkedIn
  • Social Media Consulting
  • TikTok
  • Twitter
Video Production Expertise
Video Production Expertise
  • Commercial
  • Interviews / Testimonials
  • Scriptwriting
  • Social Media Videos
  • Storyboarding
  • Video Directing
  • Educational Videos
  • Video Filming
Web Design Expertise
Web Design Expertise
  • Adaptive
  • B2B
  • Mobile First
  • Responsive
  • eCommerce

Industries

  • Government
  • Nonprofit
  • Energy & Mining
  • Corporate Services
  • Public Safety
  • Automotive
  • Hardware & Networking
  • Manufacturing

Client Types

  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Mash Strategy Inc. Reviews

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  • Dale Richardson

    Dale Richardson

    Government and Public Affairs at Paper Excellence

    Digital Marketing Services
    Project Type: Digital Marketing
    Review Date: 15 November, 2023
    Dale Richardson shares that Mash Strategy is one of the best agencies in Canada, highlighting its exceptional team, led by Derek Robinson and Paul Taillon, two of the country's top political and marketing experts. He notes the high demand for the agency's services and its deserving reputation. Richardson strongly recommends Mash Strategy's services. (Source: 3rd Party Review Platform)
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  • Shaye Ruecker

    Shaye Ruecker

    Owner at Undisclosed

    Social Media Management
    Project Type: Social Media Marketing
    Review Date: 7 November, 2023
    Shaye Ruecker described Mash Strategy as one of the most forward-thinking agencies she has worked with. She acknowledged the agency's adept use of established and emerging methods to deliver optimal outcomes. Ruecker noted that each interaction with Mash Strategy was an opportunity to gain new insights into the evolving social media world. (Source: 3rd Party Review Platform)
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  • Brandon Wiebe

    Brandon Wiebe

    Owner at Brandon Wiebe Does Youtube

    Digital Marketing Services
    Project Type: Digital Marketing
    Review Date: 31 October, 2023
    I worked with Derek Robinson from Mash Strategy, and I can confidently say he is an exceptionally knowledgeable, personable, kind, and helpful professional. Robinson impressed me with his unwavering commitment to excellence. I want to emphasize that Mash Strategy has previously worked closely with prominent figures like Premiers Brad Wall, Scott Moe, and Jason Kenney. I highly recommend Mash Strategy for its outstanding services. (Source: 3rd Party Review Platform)
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Mash Strategy Inc. Team Bios

  • Chief Executive Officer
    Derek Robinson
    Chief Executive Officer
    15 years of experience in business and political communications including the former Chief of Digital Strategy for Saskatchewan Premier Brad Wall and digital lead for two historic election victories. Also, a proud dad of three and Toronto Maples Leafs fan.
  • Chief Strategy Officer
    Paul Taillon
    Chief Strategy Officer
    Over 10 years experience in political communications serving Premiers Brad Wall, Scott Moe and most recently as Jason Kenney's Director of Digital Strategy. Paul was also the digital lead on the successful 2020 Saskatchewan Party campaign.
  • Senior Creative Strategist
    Jennifer De Paz
    Senior Creative Strategist
    A graduate of Mount Royal Universitys Public Relations program. Over 7 years of political experience, which included serving Alberta Premier Jason Kenney and playing a role in the provincial unite-the-right efforts.
  • Video Producer
    Corby Evenson
    Video Producer
    Over 10 years experience in TV broadcasting, having produced hundreds of hours of television programming, commercials, and assets for dozens of businesses. Corby has managed complex shoots in and out of the studio and is in the edit suite cutting it all together.
  • Video Producer
    Glenn Jameson
    Video Producer
    Award-winning video producer and writer who has worked with some of the world's largest and most successful agencies. Glenn has decades of experience on and off the set, helping see productions through from script to screen
  • Marketing Manager
    Afroze Qayyum
    Marketing Manager
    Expert in social media, web, content marketing, SEO, and Google Ads. Afroze is a B.Comm Marketing grad, and has worked with numerous businesses to get results and generate leads and sales.
  • Communications Manager
    Robyn Damude
    Communications Manager
    Brings a careful eye for detail and an innate sense for process optimization. She has a background in communications with the Yukon government and has developed and coordinated deliverables for both internal and public facing projects.
  • Graphic Designer
    Shawn Painter
    Graphic Designer
    Expert in creating designs that pop and integrating new styles that promote social media engagement. Shawn holds a Diploma in Graphic Communications from Saskatchewan Polytech in Regina and brings experience as a designer in business promotion and athletics.
  • Marketing and Web Coordinator
    Bobb Dueck
    Marketing and Web Coordinator
    Specializes in visual communications and building brand identity. Bobb holds a Diploma in Graphic Design and New Media Production, with 15+ years of experience in print and digital design.
  • Graphic designer
    Kunle Akoleowo
    Graphic designer
    15+ years experience in graphic design. Kunle brings knowledge from his degree in Graphic Design from the School of Art, Yaba College of Technology and award-winning campaign experience working with brands such as Guinness, Kellogs and Visa.
  • Graphic Designer
    Muideen Adelowo
    Graphic Designer
    With 8+ years in B2B and B2C marketing, Muideen excels at brand management, crafting consistent tone across media, and creating compelling visual campaigns that drive sales. Expert in Creative Problem Solving, Creative Direction, Graphics & Visual Communication, Branding & Identity Design, and Edit
  • Business Development Director
    Russell Byrd
    Business Development Director
    Russ is a creative communicator with over a decade of experience in sales and marketing. He has engaged with some of Canadas largest brands in supporting their expansions and furthering their initiatives. He has experience with podcasting, streaming and digital advertising but specializes in design
  • Public Relations Strategist
    Brittany Allison
    Public Relations Strategist
    Over 15 years of combined experience in politics, strategic communications and media relations. Brittany has worked for cabinet ministers in British Columbia and Ontario, including key infrastructure and transportation files. She also worked in public affairs and coalition-building for several year
  • Creative Strategist
    Greg Tobin
    Creative Strategist
    Expert in Adobe Suite, social media management, merch, branding, logo design, writing op-eds, WordPress websites, and more. Greg brings 5 years of experience, which includes being in winning election war rooms, and working for not-for-profits, charitable sector, and commercial clients.
  • Campaign Strategist
    Allie Blades
    Campaign Strategist
    More than a decade of political experience, including managing campaigns at all levels of government. Stakeholder engagement and policy expert recognized in building grassroots movements and leveraging networks.
  • Web Developer
    Aline Medeiros
    Web Developer
    Aline Medeiros is an accomplished UX/UI designer and web developer with over 18 years of experience. Her skill set includes creative direction, digital design expertise, brand strategy, and a strong focus on user-centered design.
  • Digital Strategist
    Andrew Manuel
    Digital Strategist
    Andrew has 16+ years of digital marketing and video production experience. He excels at content marketing, advertising campaigns, and digital strategy that converts vis and digital strates or supporters.

Mash Strategy Inc. Clients

  • NexGen Energy
  • TruGreen Metal Recycling
  • Indigenous Resource Network
  • Saskatoon Police Service
  • Canadian Energy Centre
  • Inland Steel
  • Mint Smartwash
  • Not In My City
  • GCL
  • Go Services