Mudge is a comprehensive branding agency dedicated to the food and beverage industry. We specialize in collaborating with CPG entrepreneurs and intrapreneurs who aspire to break new ground with a brand that authentically connects with their ideal consumers.

Experience and Innovation: Led by Kelly Mudge Criswell

Kelly Mudge Criswell, a leading expert in food and beverage branding, brings over 20 years of experience and a spirit of innovation to every partnership. She is a respected speaker at prominent CPG industry events like BevNet Live, NOSH, and Natural Products Expo. Kelly has served as a judge at BevNet's New Beverage Showdown and a mentor at Expo West's Pitch Slam competition. She has advised and mentored emerging CPG brands, packaging designers, and creative directors alike.

Passionate About Food, Nature, and Creativity

Outside of her work, Kelly's passion extends to capturing captivating grocery store displays through her photography. She also enjoys painting and exploring the hills of LA with her family. And if you happen to meet her in October, you'll find her donning a costume as she embraces the spirit of the season.