Omnicom Commerce Group is a diverse and dynamic community of commerce experts who bring together the physical, digital, and social world in which the modern shopper exists. We create omnichannel strategies which are supported by big ideas that drive the buy and embed conversion through rich and seamless consumer experience. All fueled by cultural and shopper data to drive insight, optimize investment, and measure ROI.

Working with both brands and retailers, we activate from the physical shelf to the digital shelf and from DTC to retail media. We leverage our knowledge of category, customer, and consumer to deliver effective retail marketing solutions. Core capabilities include commerce strategy, E-commerce & DTC, shopper UX, design & technology, content optimization and retailer marketing. Our expertise is enhanced by our partnerships with global retailers, marketplaces, publishers and media platforms across the globe.