Principals

Making Brand A Force For Positive Change
Level 1, 58 Lower Fort Street, Dawes Point, 2000, Australia
https://www.principals.com.au
Principals
4.8 (5)

Principals Overview

Year Founded
1995
Employees
50 - 99
Minimal Budget
$50,000 & Up
Average Hourly Rate
Inquire
As Australasia's independent branding powerhouse, we're for organisations with big ambitions and anyone looking to unlock the power of brand to step up.

Across our offices in Sydney, Melbourne and Auckland, weve built a one-of-a-kind team delivering the widest range of brand capabilities. Strategists, researchers, planners, designers, animators, digital specialists and writers, all dedicated to solving branding challenges with nuance and ambition.

We've been making brands a force for positive change since 1995. And today, we're the most awarded agency in the APAC region.

Principals Portfolio

Principals - Lifeblood
Branding
Lifeblood
Health Care
$100K - $250K
8 Months
2021
Principals - Officeworks brand refresh
Branding
Officeworks brand refresh
Retail
$100K - $250K
6 Months
2021
Principals - NAB brand evolution
Branding
NAB brand evolution
Finance
$250K - $500K
1 Month
2023

Principals Services

Industries

  • Corporate Services
  • Finance
  • Energy & Mining
  • Education
  • Government
  • Consumer Goods
  • eCommerce
  • Health Care
  • Nonprofit
  • Legal

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate
Audio Production Expertise
Audio Production Expertise
  • Audio Post-Production
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Employer Branding
  • Naming
Creative Expertise
Creative Expertise
  • Creative Copywriting
Product Design Expertise
Product Design Expertise
  • Digital Design
Video Production Expertise
Video Production Expertise
  • 3D Animation
  • Animation Production
  • Branded Video
  • Scriptwriting
  • Storyboarding
  • Video Directing
  • Video Editing
  • Visual Effects

Principals Clients

Unilever
Arnott's Group
Beyond Blue
CBUS
Transurban
Target
CPA Australia
NAB
Australian Red Cross Lifeblood
Officeworks

Principals Awards

Principals - Award 1
Principals - Award 2
Principals - Award 3
Principals - Award 4
Principals - Award 5
Principals - Award 6
Principals - Award 7
Principals - Award 8

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