Smartbrand

Smartbrand Team Bios

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  Iñigo Flores

  Founder

  Iñigo is Smartbrand. Perhaps because he is its founding member, and certainly because he is an infinite source of passion, steadfastness, hyperactivity and transparency for the whole team.
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  Nacho Alfaro

  head of client services

  As head of client services, his duties are varied and include the day-to-day running of the services business unit, providing support for the strategies and proposals the various services units are working on, and contacting and managing our clients.
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  Marcos Herrera

  growth master

  After spending some time on eBay leading projects with a global impact, he arrives in sb as Growth Master to transmit two great lessons to our team: you have to daydream, and you have to dream big. Don’t blame us, his beard makes us trust his arguments ;).
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  Marc Tortosa

  organic team lead

  With a Psychology degree and a master's in Digital Marketing, Marc analyzes, conceptualizes and implements social media strategies and activities. With common sense and (psycho)logical techniques, he manages to build long-lasting, solid relationships between brands, products, businesses and users.
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  Alexandra de la Torre

  influencer marketing squad lead

  Born in France to a Spanish family, is an all-rounder who has inherited the best of both cultures, especially in the culinary field. That – along with her restless personality – explains a life immersed in gastronomic projects. The latest is Petit Gumà, the beach bar/vermutería she runs in Vilanova.
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  Enric Viladoms

  ux lead

  His good character and great ability to transform ideas and wireframes into designs ready for validation make him one of Smartbrand’s most indispensible pillars.
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  Josu Tellaeche

  head of digital strategy & innovation

  Industrial engineer with a master's in Communications Management, Josu has specialized in Strategic Marketing. And as head of digital strategy & innovation, his mission is to ensure that innovation is part of every process we carry out, as well as to detect and implement new trends in the sector.