The Wayward Co.

Your Marketing Team's Technical Back-up
Remote Company, London, N1, United Kingdom
https://thewaywardco.com

The Wayward Co. Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$120/hr
Year Founded
2025
Most marketing teams don't fail for lack of ideas; they fail because their technical engine is broken. At The Wayward Co., we act as the dedicated technical back-up for Marketing Directors and Growth Leads who have the strategy but lack the technical bandwidth to execute at scale.

We are not a creative agency. We don't do brand strategy, copy, or design. Instead, we specialize in the "how" of marketing the complex systems, data architecture, and automation workflows that turn high-level plans into measurable growth.

Why Teams Partner With Us
Marketing departments often find themselves trapped in a "technical backlog"a list of stalled integrations, messy CRM data, and broken tracking that prevents them from launching new initiatives. We step in to clear that friction, acting as a fractional technical department that integrates directly with your existing team.

Our Service Tiers & Projects
We offer flexible engagement models designed to meet your teams specific velocity:
  • The Momentum Session: A high-intensity diagnostic to audit your tech stack and map out a 90-day technical roadmap.
  • The Maintainer: Ongoing technical peace of mind, managing system health, uptime, and minor backlog tasks.
  • The Scaler: Active growth execution for teams expanding their reach through new automation and system optimization.
  • The Partner: Our most integrated tier, acting as a fractional CTO/Marketing Technologist for complex system architecture and AI implementation.
Specialized Execution
Beyond our subscriptions, we handle high-impact projects including:
  • CRM Overhauls: Turning HubSpot or Salesforce into a single source of truth.
  • Website Projects: High-performance technical builds (Webflow) focused on conversion and data integrity.
  • Vampire Software Audits: Identifying and eliminating redundant software costs to optimize your budget.

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The Wayward Co. Services

Digital Marketing Expertise
Digital Marketing Expertise
  • AI Marketing
  • Marketing Consulting
  • Performance Marketing

Industries

  • Software & IT Services
  • Fintech
  • AI
  • Corporate Services
  • Consumer Goods
  • eCommerce
  • Nonprofit
  • Agriculture
  • Arts
  • Travel

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses

The Wayward Co. Team Bios

Co-founder
Jimmy McLellan
Co-founder
Technical marketing architect and lead "fixer" at The Wayward Co. I specialise in clearing the technical backlogs that stall growth. From CRM overhauls to advanced automation, I build the high-performance engines that allow marketing leaders to stop fighting tools and start shipping results.

The Wayward Co. Clients

Cloud Employee
Wildfire Gin
Motif Poetry