The Wayward Co.

Technical Marketing & GTM Systems Partner
Remote Company, London, N1, United Kingdom
https://thewaywardco.com

The Wayward Co. Overview

Number of Employees
Under 49
Minimal Budget
$1,000 - $10,000
Average Hourly Rate
$120/hr
Year Founded
2025
At The Wayward Co., we bring the deep technical marketing skills your internal team is missing. Based in London and serving clients globally, we help CMOs, growth leaders, and ambitious founders eliminate marketing friction, automate revenue pipelines, and scale faster without growing bloat.

We don't just advise – we build, integrate, and ship functional marketing systems that drive measurable growth.

Core Expertise & Services
  • GTM Engineering & CRM Automation: Automated lead routing, pipeline management, and end-to-end sales engine architecture using tools like Clay, HubSpot, ActiveCampaign, n8n, and Apollo.
  • Marketing AI & Automation: Custom AI integration directly into your daily marketing stack to accelerate output and eliminate repetitive tasks.
  • AEO, GEO & SEO: Optimizing brand presence to get found and cited by modern AI engines (Perplexity, ChatGPT, Gemini) alongside traditional search engines.
  • Websites & Conversion: Fast, scalable Webflow development, interactive design, and e-commerce builds launched in days, not months.
  • Content Engines & Growth Ops: Scalable content delivery systems, advanced analytics/tracking setups, paid digital campaigns, and custom API/tool integrations.

How We Work

  • Fractional Marketers: Ongoing, month-to-month technical partnership where we plug directly into your stack and ship continuously alongside your team.
  • One-Off Projects: Focused execution to scope, build, and launch complex technical initiatives, complete with team handover and documentation.
  • Tech Consulting: Strategic guidance and stack mapping to help you unlock whats possible with modern marketing tech.

Why Work With Us?

  • Tech-First Marketers: Built by practitioners who have actually scaled engines, not just consultants making slide decks.
  • Rapid Delivery: Deploying live pages, automations, and AI tools in dayseliminating slow developer queues.
  • Proven ROI: From saving 15+ hours per week per team through full sales automation to accelerating drop launches by 5x.

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The Wayward Co. Services

Digital Marketing Expertise
Digital Marketing Expertise
  • AI Marketing
  • Marketing Consulting
  • Performance Marketing

Industries

  • Software & IT Services
  • Fintech
  • AI
  • Corporate Services
  • Consumer Goods
  • eCommerce
  • Nonprofit
  • Agriculture
  • Arts
  • Travel

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses

The Wayward Co. Team Bios

Co-founder
Jimmy McLellan
Co-founder
Technical marketing architect and lead "fixer" at The Wayward Co. I specialise in clearing the technical backlogs that stall growth. From CRM overhauls to advanced automation, I build the high-performance engines that allow marketing leaders to stop fighting tools and start shipping results.

The Wayward Co. Clients

Cloud Employee
Wildfire Gin
Motif Poetry