The Ward Group

With over 37 years in the media business, we are now one of the oldest and largest independent media buying firms in the US.  Digital advertising and traditional media planning and buying are our core competencies. Media is our passion!

The Ward Group has experience in every aspect of media planning and placement including:

• Digital: Programmatic, Paid Search, Social Media
• Video/Television: Linear TV, Connected TV/OTT, Online Video & Cinema
• Audio/Radio: Terrestrial and Streaming Radio, Podcast
• Print Advertising: Magazine, Newspaper, Direct Mail
• Out-of-Home: Billboards, Posters, Transit, Point-of-Purchase

Our digital advertising services began in 2009 as a strategy for the Texas Lottery Commission to build their brand’s online presence. Since that time, we have expanded our services and serve the majority of our clients with digital capabilities.

Our digital capabilities run the entire gamut of the client journey, from initial brand awareness for the prospective client all the way to tracking in-store visits, enrollments, or sales. We run campaigns on all digital platforms, including social media, paid search, desktop & mobile display, digital audio, connected TV, and many more. We also pride ourselves in being early adopters of new technology and trends, always staying ahead of the curve and adapting to the changing media landscape.

Our main differentiator is full transparency and dedication to establishing a trusting relationship with the client. We treat our clients’ media dollars as if they are our own. The entire staff shares in the commitment of driving meaningful business outcomes for our clients and maximizing the efficiency of their campaigns.