Whipsaw

We Define, Design and Create Innovative Products, Experiences, and Brands for the Future.
55 Mississippi St, San Francisco, California 94107, United States
https://www.whipsaw.com

Whipsaw Overview

Number of Employees
Under 49
Minimal Budget
Inquire
Average Hourly Rate
Inquire
Year Founded
1999
We work with two kinds of clients: funded startups ready to build and launch their first commercial product, and established companies evolving an existing product, entering a new market, or building a new sub-brand. Whether the engagement is a physical product, a product and brand, or the full journey from concept to campaign, we shape the team and the work around what's required.

Our capabilities are organized around four areas: Physical (industrial design, human factors, CMF, prototyping, design engineering, and DFM), Digital (UX/UI, human-machine interaction design, connected product platforms, and design systems), Brand (strategy, positioning, naming, identity design, visual brand language, and guidelines), and Growth & Market Activation (go-to-market strategy, website design and development, 3D product visualization, launch campaigns, and ongoing managed services including social, paid media, SEO, and analytics).

What sets us apart is how these capabilities connect. We practice product-led branding: how the physical product's form, materials, and character shape the brand identity. The result is products and brands that feel cohesive across every touchpoint, from the object in your hand to the app on your phone to the box it came in.

With 350+ global client partners, 1,000+ products designed, and 325+ design awards, Whipsaw has been delivering work that defines markets and elevates experiences for decades.

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Branding Expertise
Branding Expertise
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
Low Code Development Expertise
Low Code Development Expertise
  • Webflow
Product Design Expertise
Product Design Expertise
  • Engineering Design
  • Industrial Design
  • Product Prototype
UI/UX Expertise
UI/UX Expertise
  • Dashboard Design
  • Interactive Design
  • UX Strategy
  • Usability Testing
  • User Research
Web Design Expertise
Web Design Expertise
  • Website Redesign

Industries

  • Design
  • Consumer Goods
  • Health Care
  • Electronics
  • Wellness & Fitness
  • Manufacturing
  • Beauty
  • Gaming
  • Automotive

Client Types

  • Startups
  • Small Businesses
  • Medium Businesses
  • Enterprise / Corporate

Whipsaw Portfolio

Whipsaw - Uber Beacon
Product Design
Uber Beacon
Whipsaw - Google Trekker
Product Design
Google Trekker
Whipsaw - Tonal Strength Training System
Product Design
Tonal Strength Training System
Whipsaw - Tile Bluetooth Trackers
Product Design
Tile Bluetooth Trackers
Whipsaw - Koda Robot Dog
Product Design
Koda Robot Dog
Whipsaw - Bear Robotics Servi Food Service Robot
Product Design
Bear Robotics Servi Food Service Robot
Whipsaw - Cisco Meraki MV Security Cameras
Product Design
Cisco Meraki MV Security Cameras
Whipsaw - PacBio
Engineering Design
PacBio
Whipsaw - FluidigmBiomark
Engineering Design
FluidigmBiomark
Whipsaw - KabataSmart Weights
Engineering Design
KabataSmart Weights

Whipsaw Reviews


Reviews from Google Maps are available on this profile.
Great work "
Billy Heywood's Review Sourced from Google
Easily the best industrial design agency in San Francisco and a pleasure to work with "
Wilton Gorske's Review Sourced from Google
🐮🐮🐮 "
YY文路清's Review Sourced from Google

Whipsaw Team Bios

Creative Director
Tom Underhill
Creative Director
Tom is a deeply thoughtful and highly creative leader on the Design Team. As Creative Director, he pushes the teams creative output through strong critical thinking and form-giving, shaping meaningful and distinctive products and experiences. He works in close collaboration with the other directors
Director, Experience Design
Walker Harden
Director, Experience Design
Walker leads a dynamic, multidisciplinary team of designers, strategists, and researchers at Whipsaw. Under Walker's leadership, the team delivers solutions that solve critical product challenges that balance user and business needs. Walker loves to think about the broad strategic direction of Whips
VP Client Relations & Growth
Anne Van Itallie
VP Client Relations & Growth
A natural and empathetic connector and innovative leader, Anne works to drive partnerships through solution sales, world-class design, and the overlap between people, processes, and technology. She has a diverse background spanning strategy, growth, marketing, and communications and readily grasps c
VP Industrial Design
Cole Derby
VP Industrial Design
Cole Derby is a VP of Industrial Design at Whipsaw. He works from the belief that while design should spark emotion, it must ultimately function flawlessly. This philosophy drives his approach to Industrial Design, where he seamlessly combines design and engineering solutions into a unified whole.
Director, Technical Strategy
Mike Elam
Director, Technical Strategy
British-born Mike Elam is an industrial designer and engineer with 25 years of experience in consulting. Hes brought his unique blend of expertise to a diverse range of products throughout his career, including lifesaving infant warming mats for the Third World, solar-powered vaccine refrigerators,
Lead Design Strategist
Laura Ogle
Lead Design Strategist
Laura joins Whipsaw with an established background in design and innovation strategyhaving partnered with teams at Nike, Intuit, Coca-Cola, and more to develop transformative strategies that span brand positioning and persona development, to research projects and innovation roadmaps. She helps organ
Principal Advisor, Growth and Capital Strategy
Cristina Georgoulakis
Principal Advisor, Growth and Capital Strategy
Cristina is a systems-thinking SaaS operator turned venture capitalist, driven by a passion for growing people and organizations. Most recently, she was a Partner at Seven Seven Six, where she helped scale the firm from $0 to $1B in AUM, led founder and portfolio support across 100+ companies
Lead Industrial Designer
Mark Hearn
Lead Industrial Designer
Mark joined Whipsaw in 2014 after completing his bachelors of industrial design from the University of Cincinnati. Originally a Bay Area native, Mark now lives and works in San Francisco. Mark is an intensely creative problem solver, who enjoys pushing boundaries through disruptive products and desi
Lead Industrial Designer
Chloe Georgiades
Lead Industrial Designer
Chloe is a Lead Industrial Designer driven to craft beautiful objects and experiences. Shes inspired by new frontiers within technology and is happiest collaborating with motivated partners on genre-defining products. Her innate curiosity colors many aspects of life, from reading to exploring Northe
Lead Industrial Designer
Natalie Rowan
Lead Industrial Designer
Natalie is an inventive and delightfully clever designer at Whipsaw, energized by novel, industryshifting ideas. A natural connector of dots, she thrives in ambiguous product territory, transforming abstract challenges into elegant, interactive, and protectable solutions. She has served organization

Whipsaw Clients

Google
Uber
Nike
Samsung
TCL
Ford
Tile
Cisco
Brita
Tonal