That background shapes the approach: Peter asks the questions a journalist would ask before a crisis breaks, not after. Who are the sources. What is the evidence. What is the story a subject does not want told.
What We Do
- Crisis communications, including 24/7 rapid response for organisations facing a live issue
- Reputation management, protecting and rebuilding trust before, during and after a crisis
- Media training for executives and spokespeople
- Issues management and pre-crisis planning
- Wilkinson Confidante, a retained advisory service for boards, CEOs and General Counsel
Wilkinson Group is deliberately small: a handful of senior advisers supported by AI, not an account-management layer. Clients get direct access to the person doing the thinking, not a junior team reporting up. The firm takes on work where the stakes justify the attention, not to chase volume.
Our Framework
Peter's standing crisis framework is Trust = Truth + Transparency + Traceability. Every response is judged against whether it tells the truth, whether it is transparent, and whether it can be traced and verified later.
Peter is a member of Reputation Advisors International and advises organisations nationally from Wilkinson Group's Sydney base.
