photo of Roberto Orosa

Roberto Orosa

B2B Reporter
Roberto Orosa has worked in a variety of industries, with four years of experience in copywriting and publishing. His fascination with tech, business, and all the latest trends led him to cover breaking B2B news for DesignRush.
Follow on: LinkedIn Send email: roberto.o@designrush.com
A man filming Sandisk's new robot, Memory Man
Creative
Sandisk Brings Creativity to Life With 'Memory Man' Campaign
By   |  6 months ago  |  3 min read
Two elderly women speaking to each other
Creative
Ad Review: Red Baron Uses Humor to Tie Its Brand to Real Social Bonding
By   |  6 months ago  |  2 min read
Fighters walk out in a render of the upcoming UFC x White House Fight Night
Creative
The UFC x White House Fight Night May Just Be Advertising’s Biggest Stage Yet
By   |  6 months ago  |  4 min read
A woman carrying the Gibson x Marc Jacobs guitar
Advertising
Gibson and Marc Jacobs Tie Fashion and Music With Joy Collection Rollout
By   |  6 months ago  |  3 min read
Advertising
From the Archives: Fallon, Ving Rhames Turn Arby’s Free Sandwich Promo into Branding
By   |  6 months ago  |  3 min read
A woman looking at her burrito
Creative
How Favor and H-E-B Turn Everyday Kitchen Mishaps Into Smart Brand Marketing
By   |  6 months ago  |  4 min read
A man holding flowers
Artificial Intelligence
Anthropic’s First Ad Campaign Markets Claude AI as the Choice for Enterprises
By   |  6 months ago  |  3 min read
Two people cheering with the new bubly x Apple Bottoms sparkling water collab
Marketing
Bubly and Apple Bottoms Revive Y2K Fashion with Apple Bubly Fall Collab
By   |  6 months ago  |  3 min read
The Porsche logo
Marketing
Porsche Repositions Its Brand With Hybrid Strategy After $6B EV Setback
By   |  6 months ago  |  3 min read
Rachel Dratch shrugging her shoulders to the viewers
Creative
Looking Back: American Home Shield & Rachel Dratch Make Home Warranty Approachable
By   |  6 months ago  |  3 min read
A woman shooting a movie scene with her iPhone 17 Pro
Creative
Apple's iPhone 17 Pro Campaign Showcases Its Durability and Cinematic Power
By   |  6 months ago  |  3 min read
A man measuring the width of his furniture
Advertising
Homes.com Promotes Platform Growth with Dan Levy & Heidi Gardner
By   |  6 months ago  |  3 min read