photo of Roberto Orosa

Roberto Orosa

B2B Reporter
Roberto Orosa has worked in a variety of industries, with four years of experience in copywriting and publishing. His fascination with tech, business, and all the latest trends led him to cover breaking B2B news for DesignRush.
Follow on: LinkedIn Send email: roberto.o@designrush.com
Lee Corso smiling at the camera
Creative
From the Archives: ESPN Leans into Emotions with Lee Corso Farewell Campaign
By   |  6 months ago  |  2 min read
A man going up the airplane stairs
Design
Nike & Air Afrique Translate Diasporic History into Design with Air Max RK61
By   |  6 months ago  |  3 min read
Mark Zuckerberg presenting during Meta's Keynote 2025
Artificial Intelligence
Zuckerberg’s $1 Trillion Meta AI Launch Turns Into a Live Demo Disaster
By   |  6 months ago  |  4 min read
The new Doritos chips in collaboration with Stranger Things
Marketing
Doritos Teams With 'Stranger Things' to Turn Snack Packaging Into Collectibles
By   |  6 months ago  |  3 min read
Sports fans cheering on with a cup of Coca-Cola in hand
Marketing
Coca-Cola Builds Business Around Away Fans With New College Football Campaign
By   |  6 months ago  |  3 min read
Five aunties look surprised as they hold up Panda Express takeout
Creative
Panda Express Aunties Are Now Action Heroes in New Spot from Opinionated
By   |  6 months ago  |  3 min read
Bradley Cooper lecturing a group of people
Marketing
Uber Eats Fuels NFL Debate with Bradley Cooper in New Ad from Special US
By   |  6 months ago  |  3 min read
BMW's Newest Logo
Branding
BMW’s Subtle Logo Update Brings Digital-First Identity to Neue Klasse
By   |  6 months ago  |  3 min read
Lee's models rocking the brand's new denim pieces
Advertising
Lee Aims to Reclaim Its Denim Authority with New Global Campaign
By   |  6 months ago  |  3 min read
George Kittle riding a deer while other people eat Little Caesars
Advertising
Little Caesars Bets on George Kittle to Tie Pizza with Sports Entertainment
By   |  6 months ago  |  2 min read
Two pigeons and a squirrel having a conversation
Creative
From the Archives: DIRECTV Expands Streaming Message with Kristen Schaal in Funny Ads
By   |  6 months ago  |  2 min read
Fans having fun outside the V.I.PEE porta-potties
Marketing
Lipton Hard Iced Tea Puts Humor at the Heart of Its Tailgate Marketing
By   |  6 months ago  |  3 min read