- Agency: Nadnova Studio
- Client: Pulse
- Category: App Design — Finance
- Location: San Francisco, California, United States
- Project Brief: Design a fintech app for startup founders that consolidates banking, card, payroll, and crypto data into clear financial insights through real-time dashboards, AI-assisted analysis, and cross-device experiences.
A finance app earns a founder’s trust when every chart points to a decision worth making. Nadnova designed Pulse, an AI-powered financial analyst that pulls bank accounts, cards, payroll, and crypto wallets into one live view for startups after their first funding round.
The home screen opens on runway, drawn as a dotted spiral that fades from green to orange toward a Dec ‘27 tag beside a bold “14 mo” readout. Below it, a Today’s Activity feed flags items like a 22% AWS vendor spike, each with the numbers behind it and the next step left to the founder.
An analytics screen stacks soft gradient cards in purple, blue, and coral for payment rhythm, income, and expenses. Dotted charts show payroll spikes and net cash flow in green and red, while an Ask Pulse button with a glowing orb and a mic answers plain-language questions about spend and runway.
Onboarding runs as a four-step quiz with gradient headers, a drag dial for funding stage, and a hexagon grid for picking an industry. The same card system stretches across an Apple Watch app and a desktop dashboard, with all 40+ screens drawing from one financial model so burn, runway, and cash flow always add up.
