"Bold design has the power to transform businesses and inspire people. I’m passionate about celebrating the creativity that makes brands unforgettable."

Kitty Lai is a branding and packaging design specialist with more than 20 years of experience working with global clients such as Ted Baker and Cath Kidston.

As founder of ME Brand, she has shaped brand identities and packaging across FMCG, lifestyle, wellness, and fashion.

A multi-awards finalist and international speaker, she is committed to sharing her expertise through talks, podcasts, and mentorship. Kitty has previously judged the Student D&AD Awards and Youth Creatives Network Design Awards, and now brings her strategic perspective to the DesignRush Awards jury.