Standout Features:
- Monochromatic color scheme
- Distinct geometric pattern
- Simple yet expressive branding
ATS Dealers is a US-based company that resells premium software and marketing solutions. To better resonate with their target audience and solidify their image on the market, they needed the help of UI Slick for a logo and branding makeover.
UI Slick takes branding seriously. Aside from making sure the graphics are visually appealing, the agency believed that brand logos should express the brand's values.
Since the brand works with AI and internet software, the agency used a futuristic typeface to display the brand name. This computer-inspired font style sheds light on the brand's products and services more.
Sitting comfortably beside this wordmark is the distinct geometric logo characterized by three minimalist arrows forming a triangle. The agency leveraged this design with a monochromatic color story: a bright shade of blue for the bottom arrows and a lighter shade for the top arrow.
