Broodje van eigen Deeg

Standout Features:

• An easygoing atmosphere
• Bread symbolism
• An experimental design

Broodje van eigen Deeg is a French bakery located in Groningen, the Netherlands. The bakery’s intriguing logo was designed by Jeroen van Eerden, who devised an entertaining solution for the bakery’s visual identity.

The design encompasses the capital letter “B” and the brand name below. The brand name is bolded in white, casually emphasizing the logo design and its prominent symbolism. The “B” has that golden-brown color of a tasty pastry fresh out of the oven, and you can see the bread inside the letter. Apart from the bread symbolism, it also features the elastic qualities that are immediately associated with stretching some good dough.

This experimental design builds a relaxing, easygoing atmosphere that helps you imagine tasting hot fresh pastry over a glass of wine, erasing the geographical borders.