Logo Design Company Team Member Roles & Responsibilities
Project Manager
Project managers are your key points of contact. They keep the team on task and ensure your project hits its deadlines.
The best logo design companies hire project managers to oversee logo design, development and marketing campaigns.
These experts serve as key points of contact between the agency and the client. And they are vital for keeping people on-task and ensuring all goals are met in a timely fashion.
As a business professional, it’s easy to understand the importance of leadership throughout a project.
So it’s no wonder these top-rated logo design companies have dedicated project managers on staff to keep things running smoothly and answer any questions you might have along the way.
Market Researchers
In addition to a team of project managers all taking lead on a given logo campaign, these industry-leading logo design firms also employ market research.
These experts take the time to really analyze your brand, your products, your competition, your consumers and the industry as a whole. They do this to get a better idea of how to promote your brand to the people you’re trying to connect with.
They also want to see what is and isn’t working in general.
This research phase is the foundation for a truly successful logo.
Brand Strategists
Branding experts are also a vital part of the overall logo design team. These professionals dig deep into your brand, come up with a strategy to hone in a specific element of your identity or create an entirely new one from scratch.
Brand strategists conduct research to understand your brand, competitors, services, demographic and more. This enables brand strategists to determine the direction your brand should head and create a process of achieving that. They help craft the overall project, determine goals, and outline the collateral needed for a brand campaign.
Your branding is important.
In fact, 77 % of marketers say that branding is critical to business growth.
Therefore you need to establish a solid and impactful brand identity in order to succeed.
Graphic Designers
Graphic designers are the ones that actually do the logo creating. So it makes sense that logo design companies have these experts on staff.
Graphic designers work on the brainstorming, creation and execution of logo designs. They also offer insights as to how and where these logos can be used to increase impact.
Web designers
Web designers create sites and mobile apps. They will use your logo and brand identity to create a consistent image.
Web designers are a key part of the logo design team. Because your branding needs to extend far beyond a single image.
Package Designers
The best logo design companies also employ package designers. If you’re selling a tangible product, you want to have a captivating package design to help it sell.
Therefore, why not work with the team of designers that have already worked on another aspect of your visual identity, right?
Package design is an important part of your overall brand identity. It can encourage users to take a second look at your product and ultimately buy it if the colors, images and messaging are just right.
Digital Marketers
You can’t promote a design without a strong team of digital marketers by your side.
Top-performing logo design firms have digital marketers in-house to take care of the marketing and promotional work that’s necessary when creating a new identity.
Digital marketers take your fully-formed logo design and brand identity and integrate that into various marketing campaigns and advertisements. Digital marketing experts also work with the brand strategist to roll out new logos to the public. This creates a strong and consistent identity that captivates consumers.
You want to control the perception of this new logo. You want to promote it positively to the public and establish yourself in the process.
These marketers can help you do that, making your presence even more impactful on your audience and prospective consumers.
How To Choose A Top Logo Design Company
Logo Designers Can Adapt To Your Brand & Industry
Top logo design firms pride themselves on their adaptability.
They can quickly and effectively conduct research on your:
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Brand
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Target audience
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Industry
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Competitors
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And more!
This unlocks key insights that enable logo design companies to design a more effective symbol.
Professional logo designers are also adept at identifying new trends and shifting with market demands.
They can combine these evolving design trends with your specific brand needs. This ensures that your identity is unique, accurate and still captivates consumers.
Your logo design is a major aspect of your overall brand and can be a major factor in whether or not your audience finds you reliable, memorable and authoritative.
Specific branded collateral includes:
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Logo design
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Social media presence
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Package design
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Web design
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And more!
They Create Consistent Marketing Collateral
The best logo design companies don’t just create logos. They also create additional marketing materials that correspond with your brand identity.
This creates a consistent experience for users across mediums and platform.
Brands that are presented consistently see an average of 23% higher revenue.
Some marketing materials that logo design companies create includes:
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Social media imagery
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Email campaigns
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Print ads
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Digital ads
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Events
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And more!
Top-Rated Logo Designers Have A Team Of Experts That Work Collaboratively
When you choose a top-rated logo design firm, you want to make sure the team of experts that you have on hand are skilled, creative and collaborative.
You want to work with a team full of innovative and exciting ideas that transform your brand’s identity for the better.
The best logo design companies have a hard-working team of professionals on hand. These professionals are ready to put all of their passion, creativity and determination into your logo design project.
They work together to create stunning designs and engaging campaigns that draw in new users and enlighten others of your authenticity and leadership in the industry.
Logo Design Studios Have Comprehensive Case Studies & Portfolios
Top-performing logo design companies bring to the table years-worth of past experience.
These projects are readily available in the form of:
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Case studies.
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Client referrals.
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Portfolios.
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And more!
Truly great logo design companies will also have experience within your particular industry and market.
Therefore, they will be able to adapt to your:
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Voices
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Values
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Ideas
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Industries
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Demographics
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And more!
These projects will illuminate a very clear track record of success.
How Much Do Logo Design Services Cost & What Is The Potential ROI?
The Nike logo only cost the brand $35.
You probably won’t come across that great a steal when creating your own logo. But you can find a logo design company with a clear pricing structure and great return on investment (ROI).
When you enlist the help of an outside agency, you should expect to pay anywhere from a couple hundred dollars for a simple design to thousands of dollars for comprehensive graphic design work, collateral creation and promotional campaigns.
Pricing will shift, depending on deliverables. Types of logo design collateral includes:
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Vector images.
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Downloadable assets.
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Logo templates.
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And more!
Costs also depend on:
A great logo design can make your brand more memorable in the eyes of your audience. It can establish a firm and engaging brand identity that encourages users to turn to your brand before others.
Top logo designs establish a brand’s presence in the overall competitive market and align brands as leaders in their respective fields.
This, of course, leads to increased web traffic, higher conversions and boosted sales.
5 Key Traits Of Top Logo Designers
They Conduct Thorough Market Research
The best logo designers in the world understand that before they can start any project, they have to do their research.
This market research includes:
- Surveys
- Questionnaires
- Focus groups
- Database research
- Analytics analysis
- And more!
As tedious as it might be, market research is essential for a functioning logo design and branding project.
In order to create an image that truly captures your brand, aligns your business as a leader in the industry, and gives off a memorable persona, these designers need to know the ins and outs of your brand.
They also need to learn more about the technical landscape, the industry, your competition and your audience.
With these insights in mind they can craft an attention-grabbing logo design and promote it to the right people.
They Invest In Your Partnership
The best logo design companies in the country take the time to learn about your brand and what makes you tick. They do this so they can create a truly customized design.
Top logo designers also do it because they care about this relationship and want to see it continue well into the future.
This partnership leads to an exponential return on investment (ROI) for you.
With this passion and investment in place, top logo design firms can focus on creating truly customized logos and brand identities.
This collateral then drives traffic to your website and establishes a firm identity that leads to future sales.
They Offer Full-Service Branding Support
70% of marketers say building an audience is more valuable than direct sales.
Proper branding improves awareness, brand visibility and establishes a cohesive identity.
By investing in branding, your business can attract more customers and communicate with them effectively.
People want to interact and work with brands that they can relate to, that they share the same values with and that they can see as a person and not as a corporation.
In fact, 87% of consumers say they choose a brand to do business with based on shared values.
Therefore, the best logo design companies make sure to offer full branding support.
This allows them to promote a cohesive and comprehensive brand identity that plays to the emotions of your audience.
They Create With The User In Mind
63% of consumers say they’ve engaged with disappointing content.
This content turns people away because it wasn’t created with their emotions, needs and expectations in mind.
Top logo design companies understand that a brand identity isn’t so much about the brand, but about the audience.
Brand identity comes from the way a consumer perceives a brand. So top-performing designers create logos and additional collateral with this in mind.
They take into consideration the feelings evoked by colors and styles. Top designers look to the competition to see what works for them and they put a personalized twist on your designs so they are uniquely yours.
User experience design is important in establishing a connection between brand and consumer.
You want to play to consumer emotions, perceptions and ideas. The best logo designers know this and can plan accordingly.
They Keep Branding Consistent Across All Platforms
In order to stay relevant, you need to consistently represent your brand. To ensure you keep your audience happy, you have to make sure that branding is cohesive.
The biggest negative impact of inconsistent branding is confusion in the market.
To avoid these feelings of negativity, the best logo design companies will create a host of branded collateral. This ensures your new logo feels like the rest of your brand identity.
Then, they will promote this across channels and mediums to bring your branding full circle.
How The Best Logo Design Agencies Charge For Their Services
Top Logo Designers Charge For Initial Logo Concept
Top logo design companies charge, of course, for the actual conceptualization and creation of the logo.
This visual identifier is important for all brands. It establishes a visual presence and gives your audience something to remember you by.
51% of marketers prioritize creating visual marketing content.
That’s because visual content makes an impact and leaves and impression.
Top-Performing Logo Companies Also Charge For Additional Branded Collateral
Users remember 65% more information when it’s accompanied by an image.
That’s one of the reasons why logo design companies create additional branded collateral — and charge for it.
This collateral comes in a number of forms — from social media imagery to animations to print designs and more.
Your brand needs a recognizable visual presence and that’s what these companies deliver.
The Best Logo Design Firms Brand Your Website
Logo design companies aren’t limited to print designs, package designs and logos. They are also capable of creating custom websites.
This keeps branding consistent and takes users on a compelling journey.
In addition, these designers can also create additional visual collateral to add to your website if you already have one created.
Your brain processes images 60,000 times faster than words.
So it’s important that your logo design company also create additional imagery to keep your users engaged and help to convey lengthy chunks of content — like those you’d see on a website.
This is an additional charge you can expect to see from a full-service logo design firm.
Great Logo Design Companies Charge Clients For Marketing Support
Marketing isn’t all about messaging. It’s also about the visual collateral that accompanies this messaging.
Luckily, award-winning logo design firms are experts at creating both.
32% of marketers say images are the most important piece of marketing content for their business.
It makes sense, then, that the graphic designers working for top logo design companies can also use their talent and expertise to create captivating marketing campaigns.
These designs drive your branding home and promote your business goals.
The best designers will charge for marketing support to help promote your identity and capture new audiences.
5 Key Questions To Ask Before Hiring A Logo Design Firm
2. How Will You Develop A Logo Design Strategy?
It’s important that your logo design partner has a set strategy in place before launching into your design project. There are a number of moving parts involved with a new logo design.
Will it accompany a new brand identity? Will it be a complete transformation or a simple modification? Where will this logo live?
But before an agency can even get there, they need to understand your brand, your goals, your audience and your competition.
Therefore you need to ask questions about their process.
Find out how the team collaborates, how they conduct research, what their timeline looks like and what information they need from you to ensure this project is a success.
2. How Will You Set, Meet And Track Goals?
Goals are important regardless of industry. In business as a whole, you need to set, meet and track goals.
But how people set and meet these goals varies. So take the time to dig deeper into your logo design company.
Ask what tools they have access to that will aid in the creation, promotion and tracking of this project. Ask if they have experience in your industry already and how they plan on ensuring this project succeeds.
These answers will help you to feel more confident about the agency you’re about to partner with.
3. How Will You Roll Out The New Logo Design?
You can’t just create a logo and call it a day. You have to do something with it.
But if you’re not a logo or branding expert, you might not know what that something is.
Luckily, these professional logo designers know exactly how to make an impression with a logo design.
It’s important to infuse this logo design into your branded collateral. It needs to exist on case studies, your website, printed materials, ads and more.
It takes users 10 seconds to form a first impression about a brand’s logo and five to seven impressions to remember it.
So it’s important that the logo design partner you’re working with knows when and how to promote these images to the public for the biggest impact.
4. How Will You Communicate Your Progress Throughout The Project?
Projects fail when communication isn’t effective and frequent.
In fact, a survey found that 28% of individuals cited poor communication as to why a project wasn’t delivered on time.
You don’t have time for your project to fail. So you need to work with a top logo design company that practices effective business communication.
This is something you should hash out with your partner right at the beginning. Let them know how you want to communicate and when, and come up with a solution that works for everyone involved.
5. Do You Offer Offers Additional Promotion And Marketing Services?
The best logo design companies in the world will offer more than just simple graphic design support.
They will also offer promotional marketing services to help increase brand awareness and get your business noticed by the general public.
Ask your logo design agency partner if they offer these services to provide a more consistent and comprehensive user experience for consumers.
This simplifies the process on your end, and it shows that the agency you’re working with takes a very structured, organized and full-service approach to its logo design and branding initiatives.
Top 5 Components of Effective Logo Design
Successful Logos Are Simple
One-third of all consumers start shopping for products with a particular brand in mind -- and you can be that brand by creating a simple, recognizable logo.
Simple logo branding showcases the message and mission of a company with a visual strength and ensures a business is easily discerned. This enables consumers to recall your brand when they want to make a purchase and ultimately boosts your bottom line.
McDonald’s clean logo design is the ultimate example of a simple design done well. Those iconic golden arches -- which also resemble America’s favorite French fries -- breed a strong brand identity across social media, brick-and-mortar stores, print design collateral and more. This brand loyalty boosted the bottom line too -- McDonald’s saw a 5.3 percent global revenue increase in 2017.
Consumers Gravitate Towards Memorable Logos
The top logo designs foster success by creating a memorable brand identity that consumers remember each time they want to make a purchase. Unfortunately, it can take between 5 and 7 views to ensure a customer will remember your brand, but there are a few design tactics that can speed that up.
A signature color can increase brand recognition by up to 80 percent -- and you can increase that even more by utilizing blue, which fosters the idea of personalization and communication between a company and customers. Plus, aim for a more artistic symbol over words -- like General Electric’s clever blue monogram. People process images 60,000 times faster than text, making detailed symbols a safe better for recognition.
Great Logos Are Timeless
A brand isn’t what you determine it to be -- it’s how your consumers perceive your company. While some logo designs miss the mark and rebranding is always an option, creating a classic logo design that stands the test of time is in your favor -- especially because 70 percent of brand managers place emphasis on cultivating a regular audience.
The high-fashion line Chanel epitomizes a timeless logo design. Instead of incorporating fancy fonts and trendy design elements, they kept the branding streamlined with a minimal symbol and sans-serif font. By avoiding too many bells and whistles, they created an iconic brand identity that has been remained the same since 1909.
Professional Logo Designs Are Versatile
In the age of social media and mobile devices, a versatile logo design is imperative. Email open rates on phones have increased by 180 percent and 71 percent of consumers are more likely to purchase from a brand they follow on social media. What’s more? Ninety percent of consumers expect a consistent experience on every platform, meaning that all of your mediums need to be clearly branded.
Unfortunately, not all logo designs lend themselves to content marketing, email campaigns, and small mobile phone screens. Enter: The responsive logo design -- a brand identity that evolves to fit every screen size and marketing medium.
To incorporate a versatile design, create a catchy symbol that will transition anywhere -- like Airbnb’s abstract heart, which users would know with or without the company name accompanying it. A responsive logo gives you more flexibility in your creations while ensuring that consumers always recognize your products.
Effective Logos Are On-Brand
Did you know it only takes 10 seconds to form a first impression of a brand? This means you truly have one shot to describe your company’s mission in a single image.
Before your designers even attempt a logo design, do some research first. Learn about your demographic and determine your overarching goal. All of these items will inform your brand identity, ensuring you create something appropriate and on-brand with your message, products, and services.
23andMe is the perfect example of an on-brand logo design. Its versatile symbol adapts to various designs and packaging, ensuring the company is recognizable. Most importantly, it showcases the company through simple visuals. Its minimal motif symbolizes DNA, while the sans serif type and bright colors demonstrate that the company is a trendy tech startup. Overall, the logo design represents the brand perfectly, ensuring it will be memorable for years to come.
The Top 5 Logos That Changed The World
Uber
Uber pioneered the rideshare industry through easy-to-use apps and quick technology -- but their logo and branding are what really catapulted the $61 billion company into consumers’ daily life.
Its many logo design iterations -- including the iconic “U” logo of 2012 and its current black and white typography -- signify accessible luxury for all. From the chic black-and-white color contrast to the responsive symbol adorning the mobile apps, the company fulfills its goal of being “everyone’s private driver” by making themselves boldly stand out as an authoritative, reliable on-demand car service.
Uber’s brand identity didn’t just transform the transportation and luxury industries, though -- it changed technology as well. The company is constantly innovating, creating a brand that has significantly evolved several times in its short lifespan. With the help of a sleek, modern logo design, Uber has made themselves a transportation staple across the world and inspired countless other companies (such as Lyft and Via) to follow in their footsteps.
Amazon
As the world’s largest online retailer for everything, Amazon hopes to bring a smile to their consumers’ faces -- and that’s exactly what they reflect in their brand identity by Turner Duckworth.
The company was founded in 1994 as an online retailer for books, but just six years later, founder Jeff Bezos was itching to provide consumers with every e-commerce product while maintaining the illusion of human interaction. To signify this shift in the business model, they created a new identity: The Amazon Smile.
The design agency describes this logo design as one with “visual wit” -- the playful smile aims to create them in real life, while the arrow points from A to Z, signifying that the company sells everything imaginable. The agency then went above and beyond, transforming the smile into a responsive design element to brand packaging, gift cards and more. This whimsical, identifiable and informational logo successfully built the most valuable company in the United States, which brought in a whopping $177.87 billion in revenue last year.
Apple
Apple is the most valuable company in the world, bringing in over $229 billion each year. But we don’t need an inspirational video of Steve Jobs or the name of the company splashed across their products to recognize the company -- their signature design branding tells us everything we need to know.
Their original logo, created by co-founder Ronald Wayne, was a detailed, intricate design that told the story of Adam, Eve and the temptation of an Apple. Although their current minimal logo design is a simple apple silhouette with a missing bite, the allure that inspired that first design still runs throughout the brand identity.
This logo propels the company forward marrying high-quality products with a single symbol across every digital platform. Every product, advertisement, and social media post is marked with the responsive logo design -- which is key, considering 75 percent of consumers crave a consistent experience across all channels. This strong association and strength drive the brand forward. One bite into Apple, and you’ll unlock the knowledge you’ve been searching for -- just like Eve.
Microsoft
Microsoft brought in over $90 billion in revenue last year -- which is expected from the brainchild of the second richest man in the world, Bill Gates. But that massive revenue was supported by a strong, long-standing brand that provides consumers stability.
Up until 2012, Microsoft utilized a bevy of typography-only logo designs, all of them bold and straightforward, which allowed the products to speak for themselves. From the very first logo in 1975, Microsoft positioned itself as a brand whose products you want and name you will know.
The company rebranded in 2012, and instead of simply choosing a new font, they merged elements from their most popular program -- Windows. The new design is much softer than the other custom logo designs they utilized. A grid filled with primary colors is complemented with a delicate gray sans-serif font -- a far cry from the bold, harsh black 1980s fonts that screamed “world domination.”
This redesign demonstrates that Microsoft can adapt to changing times while always providing users with the best products -- a hallmark of any great company and top logo design.
The Walt Disney Company
Never before has a signature garnered so much success -- until Walt Disney. The media conglomerate -- which also encompasses high-profile brands such as ESPN and ABC -- is the most powerful brand in the world.
Walt Disney’s logo -- inspired by the founder’s real-life signature placed between modern sans-serif font -- signifies happy endings, good triumphing over evil, and a strong moral compass. The signature instills a personal touch on every animation, movie, and character.
The Disney logo’s signature represents achieving dreams through kindness while carrying on an unmistakable legacy. And since 66 percent of consumers gravitate towards a brand due to shared values, the logo’s connotations give the company strength, allowing it to grow and expand to become the seventh highest valuation in the world.
5 Logo Design Tips To Create The Perfect Brand Identity
Conduct Thorough Research
“When we design something, we try to achieve the goal that the user has in mind,” says Tatyana Khamdamova, head of design at Blue Fountain Media. “We aren’t really designing for ourselves, we aren’t really designing for the client — we’re designing for the customers that that client has.”
Before you design a single graphic, conduct research. Listen to what your consumers want, the fonts that resonate with them, the colors that inspire them. Then learn about your industry -- the tactics of successful competitors are great guidelines for a new (or rebranding) business to follow. For example, Khamdamova’s team conducted research for the brand Wholesome before rebranding the company to a modern yet identifiable visual identity.
Your research will also influence the type of logo you implement, including shape and style. For example, if you anticipate branding a mobile app, an identifiable symbol will benefit your business more than a bold, creative font because it will be easily adaptable. By taking the time to gather information first, you’ll guarantee a more successful branding down the road.
Find A Design Team
Finding the perfect team to create your brand identity is no easy feat. Should you utilize in-house designers or find a branding agency to guide the way? How can you ensure they capture the vision and demographic you worked so hard to determine?
First thing’s first -- define your budget. There are pros and cons to outsourcing a design project, but they can be pricier. Conversely, by investing in an agency, you’ll be privy to plenty of expertise, a structured process, and be released of the energy
Plenty of successful brands have gone both routes. Yahoo’s brand new modern logo design was created in-house. Meanwhile, the National Basketball Association (NBA) -- which raked in $5.9 billion last year -- found long-term success with the help of agency Siegel+Gale.
Create An Organized Process
Creating the perfect requires innovation and a solid process. This gives structure to an otherwise artistic process.
Whether you’re using in-house designers or a design agency, be sure to outline a timeline for each part of the process, such as mood boards, design concepts, and sketches. After all, you can’t just coast along with no due dates and unlimited revisions. At some point, you’ll have to make decisions and move the project along.
To achieve this, meet with your team, determine your point of contact, finesse your company goals and decide on each deliverable you want to see and every step the designers need to take to refine the branding -- such as pen-and-paper drawings and constructing vectors. Then, stick to that schedule! This will ensure that every box is checked, resulting in a custom logo design that builds your brand and boosts your bottom line.
Ensure Your Logo Is Versatile
Seventy-five percent of consumers expect a consistent brand experience on every platform -- and the brands that can’t deliver in the digital age lose customers. Seventy percent say it’s easier than ever to take their business elsewhere with the help of technology.
In order to achieve that seamless experience and cohesive brand identity, companies need to create a logo design that can transition to any marketing collateral or screen size at the drop of a hat. One tip is to create a responsive logo, like Nike. Mobile apps, products and even social media posts can be subtly branded with the iconic swoosh, negating the need for the word “Nike.”
Brands can also create a logo design that adapts to a variety of color schemes. This opens to the door to potential partnerships and marketing campaigns without limiting media and imagery. DesignRush’s own identity does this, showcasing the versatile logo design in different gradient hues across the website. This allows DesignRush to foster an identity without committing all future creations to one color scheme.
Top Logo Design Companies
Brand Everything
Once you have your logo design finalized, there’s only one thing left to do -- brand everything! This will make your products, promotions and information crystal clear to consumers and facilitate better brand recognition.
Just remember, branding isn’t just about the clean logo you just created -- it’s also the fonts, colors and overarching visuals that your company evokes. Those design elements can cement your brand identity without slapping your company name and logo on every surface you see.
Take a cue from the beauty brand Glossier. While they incorporate their type-based modern logo on certain package designs, print ads, and their website design, not everything touts it. Instead, they reinforce the brand through consistent imagery (fresh-faced, healthy women) and a cohesive color palette (white, black, soft gray and blush pink). This facilitates a more organic brand following, as 45 percent of consumers will unfollow a brand if they self-promote too much. What’s more? Glossier just received $52 million in Series C funding, proving this business tactic successful.
Your logo is important. It’s a vital aspect of your visual identity and acts as a memorable image that establishes credibility and authenticity in the market.
Your logo is how your brand will visually remember you. Therefore, it needs to make an impact.
The best logo design firms have what it takes to craft an award-winning brand identity through logo and visual design that increases web traffic, drives brand awareness and boosts sales.
Scroll to the table at the top of the page to find the logo design firm that’s right for your business.
