Team Behind the Design
Agency: Limbi
Client: PURA Hotel
Category: Logo Design (Hospitality)
Location: Las Condes, Chile
Project Brief: Create a logo conveying PURA Hotel’s boutique identity with minimalist typography for recognition and cross-platform use.
Logo Design Analysis
When I review logos, I often look at concept clarity, typography, scalability, and application.
A strong logo in hospitality should be both elegant and functional across many touchpoints.
- Concept & Identity: I like how the design leans into simplicity. The wordmark communicates refinement without relying on decorative elements, which fits a boutique hotel aesthetic.
- Typography: The custom lettering feels sophisticated and balanced. The elongated strokes of the “P” and “R” give the mark a modern character that stands out while remaining readable.
- Scalability: PURA Hotel's logo works equally well on signage, packaging, and digital platforms. Its clean structure helps it retain impact at both large and small sizes.
- Applications: Seeing it applied across toiletries, stationery, and exterior signage reinforces its flexibility. This consistency can help the hotel build long-term brand recognition.
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