Standout features:
- The symbolic use of visual elements
- Harmonious color story
- Expressive design concept
One indication that a logo design is successful is when the symbols in your design work without any worries of getting misinterpreted or misconstrued. Sudh Bhoomi’s Indian origins can be too elaborate for some people, but this logo design made it work.
Jootoor Designs has kept the Indian identity of the brand intact by incorporating some of its elements and fusing them into Western logo design styles, such as the font styles and the sizing. The result is a logo design that is undeniably Indian with a global touch.
The colors are visually appealing and pay homage to the Indian national flag. This is one way to keep your brand’s identity without being too blatant.
The symbols worked perfectly alongside the color choices set in white font. The choice of font color is ingenious and symbolic, as white is also a color on the Indian flag.
Thus, this logo design definitely checks all the boxes.
