SurveyMonkey is a software company that provides free and customizable surveys, data analysis, and data representation tools. They have 25 Million users a month and receive 90 million survey responses a month.
The logo carries a tagline “power of the curious” and is inspired by the 25 million users who use surveys to find out what people think about their brand or product.
People use SurveyMonkey to as a tool for creative thinking. The logo is centered around the brand’s famous green colored mascot named “Goldie” the monkey.
The brand’s green color is Sabaeus that carries a HEX code of #00BF6F.
Goldie the monkey is positioned next to the words “SurveyMonkey” and represents the insatiable curiosity of SurveyMonkey users. It can be seen as a reference to the famous monkey Curious George.
The monkey also has a heart that is outlined in the monkey’s forehead. This shows the love and passion and appreciation that the company has for its customers. The two ears are also highlighted with symmetrical circles. The significance of this is that customers and SurveyMonkey are always listening to feedback.
The use of green has given the brand a positive outlook.
Green has been proven to reduce depression, nervousness, and anxiety. Receiving truthful feedback about a product or design or philosophy can be extremely nerve-wracking. This green tells SurveyMonkey users: Everything will be ok.