Standout Features:
- Superhero trademark
- Fictional brand
- Customized “S”
Theogfd devised a thought exercise that led to the branding concept for the imaginary clothing company. The idea behind the sportswear logo design for this fictional “Syntetic Sportswear” brand was to get inspired by the giants of the industry and create a new solution. While the brand is made up, the logo design is solid and worth discussing.
The design represents a customized letter “S.” The symbol combines the glyph and the flash mark to exhibit speed and acceleration, characteristics often used in sportswear branding.
It’s a one-color logo that’s easily customizable, with black, yellow and white equally fitting it, depending on the background color. The cool symbol also resembles a superhero’s sign, so it’s great for children who want to explore their imagination!
