Cake Mix

Standout Features:

• Standard box packaging
• Solid color palette
• Serving suggestion image

Marta Guzman's packaging redesign project for Cake Mix uses standard box packaging with a solid color palette. Each variant has its assigned color that communicates its flavor, making it easy for consumers to distinguish them on shelves.

From the previous serving suggestion featuring a cake slice, the new packaging uses cupcakes as the serving suggestion image. This strategic design choice effectively showcases the mix's versatility and reflects its quality and value.