Gold's Pure Foods

Standout Features:

• Traditional rebrand
• Well-chosen typography
• Striking color accents

Gold's Pure Foods has a long and colorful history, or rather, presence on American dinner tables. And rightfully so; they do turn every meal into a culinary work of art.

With such a tradition, one would think of its packaging design as a major part of that history, which is exactly why Seedhouse opted for a subtle, but effective retouch.

The agency elevated the packaging and identity while still preserving its regional devotion and cultural significance. This set of evolutionary designs also provided a new opportunity for the brand to grow and expand beyond its initial geographic strongholds.