LÄTTA

Standout Features:

• Colorful design
• Kitchen and nature symbolism
• Hand-written typography

LÄTTA is a strong and familiar dairy brand that wanted to launch a new product inviting the customers to experiment and explore their creativity in the kitchen. The Whipped and Cooking Crème package was designed by HAJOK Design, which brought that idea to life through several visual tools.

The lively design features bright colors and chaotic yet orderly small illustrations. Each of the tiny graphics symbolizes either natural or kitchen-related motifs. These elements are positioned in a circular motion around a single swoop of the cream.

Some of the typography is hand-written, further promoting the playful potential and the unlimited potential of the masterpieces that can stem from the LÄTTA Whipped and Cooking Crème.