Neptune Fish

Standout Features:

• Stylized illustrations
• Modern, minimal patterns
• Wavy line

Neptune Fish is a fictional brand conceptualized by 3rd Floor. The designer created several customized packaging designs, changing packaging formats but preserving the same elements.

The star element of these designs is the stylized illustrations of the product, with all the fish portrayed horizontally (as if they’re swimming) with open mouths and artistically striped gills. The vibrant illustrations are balanced by two-toned backgrounds of the same shade and modern, minimal patterns that complement the fish illustration.

An additional final touch includes a long, wavy line that playfully symbolizes sea life.