Packaging Designed by: Kendra Peterson

Persona

Article by: Branko Dimitrijević

Published Mar 04 2026 - 1.53pm EST

Persona Packaging Design by Kendra Peterson

Persona’s packaging redesign transforms complex vitamin science into a warm, approachable experience, using soft earth tones, clean typography, and thoughtful packaging details to present personalized wellness in a clear and supportive way.

Thoughtful packaging design communicates personalized wellness guidance

Minimal container design simplifies daily vitamin routines

This website uses a colour palette of 4 colours

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Technologies & Tools

Description

Team Behind the Design

Designer: Kendra Peterson
Client: Persona
Category: Packaging Design — Health and Wellness
Location: Seattle, Washington, United States
Project Brief: Redesign Persona’s packaging to improve brand recognition and transform complex vitamin information into an approachable, personalized wellness experience.

In health and wellness packaging design, clarity and emotional tone are just as important as information. Persona balances structured scientific details with warm colors and gentle photography, creating a reassuring experience for customers navigating personalized nutrition.

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