Packaging Designed by
Kendra Peterson Kendra Peterson

Persona

Visit Website
Article by
Persona Packaging Design by Kendra Peterson
Persona’s packaging redesign transforms complex vitamin science into a warm, approachable experience, using soft earth tones, clean typography, and thoughtful packaging details to present personalized wellness in a clear and supportive way.
Thoughtful packaging design communicates personalized wellness guidance
Thoughtful packaging design communicates personalized wellness guidance
Minimal container design simplifies daily vitamin routines
Minimal container design simplifies daily vitamin routines
This website uses a colour palette of 4 colours
  • #EA7235
  • #90C2DB
  • #90C2DB
  • #E4CCB4
Technologies & Tools
Description
Team Behind the Design
  • Designer: Kendra Peterson
  • Client: Persona
  • Category: Packaging Design — Health and Wellness
  • Location: Seattle, Washington, United States
  • Project Brief: Redesign Persona’s packaging to improve brand recognition and transform complex vitamin information into an approachable, personalized wellness experience.

In health and wellness packaging design, clarity and emotional tone are just as important as information. Persona balances structured scientific details with warm colors and gentle photography, creating a reassuring experience for customers navigating personalized nutrition.

Ready to elevate your designs?

submit your design