- Designer: Kendra Peterson
- Client: Persona
- Category: Packaging Design — Health and Wellness
- Location: Seattle, Washington, United States
- Project Brief: Redesign Persona’s packaging to improve brand recognition and transform complex vitamin information into an approachable, personalized wellness experience.
In health and wellness packaging design, clarity and emotional tone are just as important as information. Persona balances structured scientific details with warm colors and gentle photography, creating a reassuring experience for customers navigating personalized nutrition.
