Packaging Designed by: Jason Lyon

Royal Salute

Article by: Jermaine Dela Cruz

Published Mar 27 2026 - 10.20am EST

Royal Salute Packaging Design by Jason Lyon

Royal Salute’s 2025 Special Edition celebrates the Year of the Snake through a collaboration with artist Jason Lyon. The design blends cultural symbolism with premium whisky branding, using intricate illustrations to express renewal, prosperity, and celebration.

Red variant highlights warmth, celebration, and bold energy

Purple variant emphasizes cooler tones and refined luxury

This website uses a colour palette of 4 colours

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Technologies & Tools

Description

Team Behind the Design

Designer: Jason Lyon
Client: Royal Salute
Category: Packaging Design — Spirit
Location: London, United Kingdom
Project Brief: Design packaging that enhances shelf appeal through cultural storytelling and premium visual craftsmanship.

Royal Salute elevates its limited edition whisky through intricate illustration and a sculpted cobalt-blue bottle that signals heritage and prestige. This spirit packaging design uses deep reds, indigo, and gold accents to create a celebratory yet premium visual system.

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