Packaging Designed by
Jason Lyon Jason Lyon

Royal Salute

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Royal Salute Packaging Design by Jason Lyon
Royal Salute’s 2025 Special Edition celebrates the Year of the Snake through a collaboration with artist Jason Lyon. The design blends cultural symbolism with premium whisky branding, using intricate illustrations to express renewal, prosperity, and celebration.
Red variant highlights warmth, celebration, and bold energy
Red variant highlights warmth, celebration, and bold energy
Purple variant emphasizes cooler tones and refined luxury
Purple variant emphasizes cooler tones and refined luxury
This website uses a colour palette of 4 colours
  • #D22B1E
  • #56287E
  • #976F90
  • #C0A969
Technologies & Tools
Description
Team Behind the Design
  • Designer: Jason Lyon
  • Client: Royal Salute
  • Category: Packaging Design — Spirit
  • Location: London, United Kingdom
  • Project Brief: Design packaging that enhances shelf appeal through cultural storytelling and premium visual craftsmanship.

Royal Salute elevates its limited edition whisky through intricate illustration and a sculpted cobalt-blue bottle that signals heritage and prestige. This spirit packaging design uses deep reds, indigo, and gold accents to create a celebratory yet premium visual system.

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