Standout Features:
- Black-and-white farm symbolism
- Actual vegetable images
- Bottom-half colored texture
Snack Artesanal represents a new line of Cuisine&Co products. This Chilean marketer wanted to emphasize the connection and gratitude to the farms, farmers and their natural products made from native potatoes.
Doublegiro made that happen by printing a local farmer figure on every packaging design to pay homage to the agricultural aspect of their products’ ingredients. The upper half of the packaging also shows a farm in the background and gives off an overall homemade impression.
The bottom half helps the consumers tell which taste it is through a single color symbolizing each flavor. To make it more interesting, these colors all have a refreshing black pattern that resembles wool cloth worn in the coziness of your grandparents’ village.
Finally, there’s real-life imagery of various vegetables printed at the center, helping customers visualize the savory treats they’re getting.
