Urban Farmchick soap

Standout Features:

• Handwritten typography
• Sleeve packaging
• Minimalist approach

Urban Farmchick soap’s packaging design by Pulp + Paper Creative is minimalist and clean, bringing the focus to its various colorful soaps.

The packaging is a sleeve with the brand name in a handwritten typeface, followed by the product variation. Aside from the creative labels, customers can differentiate products easily by looking at the product's exposed parts on the sides since the sleeve only covers the middle. This design direction is a clever move because it allows the products to promote themselves. This packaging design complements the already attractive products.

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