Ayala Malls

Standout Features:

• Combination of different fonts
• Festive color story
• Artistic Christmas icons

In a heartfelt response to a Christmas overshadowed by the pandemic, DESIGN FOR TOMORROW's billboard design for Ayala Malls poses a reflective question: What do you want to gather this Christmas? The holiday design combines different fonts, festive colors, and traditional Christmas icons.

Part of the "We Will Prepare Faithfully" Christmas Manifesto, this campaign reimagines the Christmas tree as a symbol of hope, where Filipinos are encouraged to gather wishes. It's a unifying message of resilience, translated into various local dialects. This turns Ayala Malls into hubs of hope across the Philippines, reminding everyone of the anticipation for brighter days.