Print Designed by
Sofia Capó Sofia Capó

Barcelona City

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Barcelona City Print Design by Sofia Capó
This project proposes a unified design concept for Barcelona that connects city branding with public services. Geometric forms inspired by the Eixample grid and Gaudí’s mosaics create a distinctive “B” motif used across printed materials and urban communication, while also supporting the concept of a city bike-sharing service called BICI.
Geometric “B” mark frames imagery and anchors city branding
Geometric “B” mark frames imagery and anchors city branding
Patterned poster system translates city geometry into graphic language
Patterned poster system translates city geometry into graphic language
This website uses a colour palette of 4 colours
  • #A0B7C5
  • #CAB176
  • #EDEDEB
  • #1A1A1A
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Team Behind the Design

Based in Buenos Aires, Sofia Capó translates complex ideas into vibrant identities. She focuses on bringing concepts to life through color and storytelling. Her practice centers on creative partnerships and developing distinct solutions for diverse cultural contexts.

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