Standout Features:
- Use of the monoline treble clef logo for brand recall
- Bold Vermillion Red flag with dynamic typography
- Community-centric poster with inclusive visuals
The Bloomingdale School of Music, a cornerstone of its community for over five decades, recently updated its visual brand with Artisticdork Designs. Known for accessible music education, the school sought an identity that blended its heritage with modern appeal.
A key element of the print materials is their use of the simple, modern monoline treble clef emblem. This symbol cleverly doubles as a lowercase “b” for “Bloomingdale.” This design merges typographic form with universal musical symbolism, enhancing the print campaign’s brand recognition and adding visual interest to the posters.
The rebrand introduces a striking flag with a Vermillion Red field. White uppercase text is set in a big, readable sans serif atop the central logomark. Red, often associated with creativity and energy, is a powerful choice for a music school, while the radial logomark adds a sense of emanating sound.
For street-level advertising, posters depict diverse students and instructors performing together. A deep black background ensures the people are the focus. The new brand elements are clearly displayed, and a high-contrast orange and white call to action with a QR code encourages immediate engagement from the community.
The use of QR codes here is strategic for driving action, with some analyses suggesting these can yield a substantial engagement rate — around a 37% average click-through.
The agency's education print work for this music school underscores how cohesive use of a modern emblem, striking signage, and authentic community imagery collectively builds a stronger, more resonant brand identity fit for the future.
