Print Designed by: GPM Design

HEAD

Article by: Branko Dimitrijević

Published Feb 23 2026 Updated Feb 27 2026

Building on the momentum of HEAD’s first team film, BEYOND required a bold visual identity that captured progression and scale. Designed by Gary Martin in collaboration with director Jeff Thomas, the poster system layers action photography, icy textures, and cinematic typography to create a high-impact promotional presence across theatrical and street placements.

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Technologies & Tools

Poster

Description

Team Behind the Design

Agency: GPM Design
Client: HEAD
Category: Print — Poster
Location: Pemberton, British Columbia, Canada
Project Brief: Develop a cohesive visual identity and promotional poster system for HEAD’s 2024 ski film sequel BEYOND, extending across premiere materials and campaign touchpoints.

A strong sports poster design relies on energy without sacrificing legibility. The BEYOND execution achieves this by combining layered freeski action, fractured ice textures, and bold, centered typography that anchors the composition while maintaining brand authority.

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