- Agency: GPM Design
- Client: HEAD
- Category: Print — Poster
- Location: Pemberton, British Columbia, Canada
- Project Brief: Develop a cohesive visual identity and promotional poster system for HEAD’s 2024 ski film sequel BEYOND, extending across premiere materials and campaign touchpoints.
A strong sports poster design relies on energy without sacrificing legibility. The BEYOND execution achieves this by combining layered freeski action, fractured ice textures, and bold, centered typography that anchors the composition while maintaining brand authority.
