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GPM Design GPM Design

HEAD

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HEAD poster design by GPM Design.
Building on the momentum of HEAD’s first team film, BEYOND required a bold visual identity that captured progression and scale. Designed by Gary Martin in collaboration with director Jeff Thomas, the poster system layers action photography, icy textures, and cinematic typography to create a high-impact promotional presence across theatrical and street placements.
HEAD poster design by GPM Design.
Layered ski action builds cinematic intensity
HEAD poster design by GPM Design.
Repeating poster grid amplifies campaign visibility
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Description
Team Behind the Design
  • Agency: GPM Design
  • Client: HEAD
  • Category: Print — Poster
  • Location: Pemberton, British Columbia, Canada
  • Project Brief: Develop a cohesive visual identity and promotional poster system for HEAD’s 2024 ski film sequel BEYOND, extending across premiere materials and campaign touchpoints.

A strong sports poster design relies on energy without sacrificing legibility. The BEYOND execution achieves this by combining layered freeski action, fractured ice textures, and bold, centered typography that anchors the composition while maintaining brand authority. 

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