Dmitri Semenov delivers a print identity for Hello Boss® Shanghai that captures the gritty logic of container ports, reimagined through a bold Swiss punk lens. Modular layouts mimic stacked shipping crates, while jagged red and blue pixelated shapes build rhythm and clarity across posters, merchandise, and credentials.
The custom typography shifts between control and tension, emphasizing structured motion and collaborative momentum. The entire system is both functional and expressive — a dynamic visual metaphor for a business event grounded in logistics, manufacturing, and real-world strategy.
Dmitri Semenov is a Lisbon-based digital designer with a strong focus on visual identity and interaction design. He works globally across studios and product teams, blending structure and experimentation to craft impactful design systems.
