Standout features:
- Great color editing
- Consistent use of the show’s logo
- Creative storytelling on every image
Love After Lockup is a WE tv reality show whose promotional material and print design is created by Dixon creative agency.
The campaign consists of several designs for billboards, magazine ads, pamphlets, and other print collaterals promoting the series.
One of them depicts a convict holding hands with his significant other, with the camera focusing on their hands and the prison’s barbwire in the background. The other one, pictured in the prison’s interior, shows the inmates’ mugshots with their partners standing in front of them.
The former is quite bright and vivid, while the latter is more brooding in terms of color palette, although they both have certain common denominators that lend cohesiveness to the campaign. For example, the fonts used are the same throughout and the general color editing is quite consistent in both ads.
The show’s branding is quite prominent and consistent, thanks to the distinctive use of handcuffs in letters “O” in “Love After Lockup” and the show’s tagline “Love With Conviction.”
