- Agency: Mateo Buitrago (for Grávita Agency)
- Client: MAEX — Donte Group
- Category: Print Design — Healthcare Branding
- Location: Madrid, Spain
- Project Brief: Develop a refined visual identity and print system for MAEX, a premium dental clinic brand within the Donte Group portfolio, communicating medical expertise, heritage, and elevated patient experience through sophisticated design language.
Healthcare branding often relies on clinical clarity, but premium medical services require a more refined visual language that conveys expertise and trust. The MAEX print identity achieves this by combining editorial typography, restrained composition, and subtle historical references to dentistry’s intellectual heritage.
