Print Designed by
Mateo Buitrago Mateo Buitrago

MAEX

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MAEX print design by Mateo Buitrago.
MAEX introduces a premium visual identity for a new generation of highly specialized dental clinics within the Donte Group. Designed by Mateo Buitrago, the print system blends classical typography, restrained layouts, and historical references to elevate dentistry into a sophisticated, knowledge-driven brand experience.
MAEX print design by Mateo Buitrago.
Editorial typography elevates clinical brand communication
MAEX print design by Mateo Buitrago.
Minimal layouts reinforce precision and medical authority
This website uses a colour palette of 4 colours
  • #DDF2F8
  • #B6B3AD
  • #9A9189
  • #050606
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Description
Team Behind the Design
  • Agency: Mateo Buitrago (for Grávita Agency)
  • Client: MAEX — Donte Group
  • Category: Print Design — Healthcare Branding
  • Location: Madrid, Spain
  • Project Brief: Develop a refined visual identity and print system for MAEX, a premium dental clinic brand within the Donte Group portfolio, communicating medical expertise, heritage, and elevated patient experience through sophisticated design language.

Healthcare branding often relies on clinical clarity, but premium medical services require a more refined visual language that conveys expertise and trust. The MAEX print identity achieves this by combining editorial typography, restrained composition, and subtle historical references to dentistry’s intellectual heritage.

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