Print Designed by
Sergio Buonocore Sergio Buonocore

Shory

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Shory Insurance Print Design
Shory is the UAE’s first digital insurance platform, positioned as a friendly disruptor bringing clarity and ease to a traditionally complex industry. The identity pairs confident typography with playful, minimal illustrations and a bold blue palette to communicate trust, simplicity, and a pinch of wit — captured in the line, “Insurance. But good.”
Shory Insurance Print Design
Minimal, playful illustrations reframe insurance as simple and human
Shory Insurance Print Design
Confident wordmark and bold blue palette establish instant brand recognition
This website uses a colour palette of 4 colours
  • #3E6FED
  • #3E6FED
  • #C1D4F8
  • #000000
Technologies & Tools
Description
Team Behind the Design

Sergio Buonocore is a Milan-based multidisciplinary designer working across graphic design, 2D animation, and product design. With a holistic approach that blends design thinking, ethics, and sustainability, he creates visual systems and products that are both meaningful and functional.

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