- Agency: Studio La Plage (MHP Group)
- Client: Twinings
- Category: Print Design — Beverage
- Location: Not specified
- Project Brief: Create print design for Twinings’ “But First, Tea” campaign using bold typography, relatable everyday scenarios, and minimal layouts to reinforce the brand’s tea-break message.
Beverage print that runs on one repeated line needs a hook that scales across the city. Studio La Plage builds Twinings' "But First, Tea" billboards as bold black statements over soft gradients, each paired with a giant tea-bag tag.
The headline writing carries the whole campaign. Lines like "Monday: Body Is A Temple," "Friday: Going Out Out," and "Your Parents Meeting Their Parents" turn everyday moments into the setup, and "But first, tea." lands the punchline every time.
The oversized tea bag anchors each board as the product shot. A dangling Twinings tag in pink or blue, labeled Glow or Moment of Calm, sits where a logo would and ties the range right to the line above it.
The color coding keeps a big poster run easy to read at a glance. Warm pinks for the going-out and glow-up panels, cool blues for the calm ones, so each scenario gets a mood while the layout and lockup stay consistent.
