Standout Features:
- Empathic and people-focused messaging
- Extensive iconography
- Conveyor-style transitions
Aster Pharmacy is one of the biggest pharmaceutical providers in the UAE. Its brand positioning is your “friendly neighborhood pharmacy,” which is perfectly showcased in this 2D video explainer produced by FlowInk Pictures.
Right off the bat, the video touches on a very specific and relatable pain point: in times of need, we need someone who cares about us.
It is immediately followed by empathic messages like “As Aster Pharmacy, we understand you and care for you”. This line alone already creates a feeling of belongingness – like a friend extending a helping hand.
This key brand message served as the central theme for the video. We see several scenes of characters getting top-notch medical pharmaceutical assistance, which are all sewn together beautifully with the conveyor-style transitions.
The use of badge-style icons to enumerate the company’s key products and services also helped introduce the brand to new audiences.
