Standout Features:
- Zoom text and image transitions
- Simple 2D vector illustrations
- Multicolor and textured backgrounds
AWM is a Yorkshire-based company that leads the way in sustainable waste resource management through commercial recycling solutions.
The problem is, their recycling bins are getting contaminated with unrecyclable materials that are not properly disposed of.
They collaborated with Shot Blast Media to launch an explainer video that would educate the public about proper waste disposal.
The video features 2D animations of problem-causing waste materials and how to address them using the company’s labeled garbage bins properly. Nothing fancy here – the designers went with simple motion graphics to make the concept easy to understand.
What added an extra flair, though, are the color-changing backgrounds. They’re not just a visual gimmick; each color matches a certain message; green is clean, brown is waste and black is trouble.
The zoom transitions between the visuals and text descriptions also made for a smooth and fluid sequence flow.
