Standout Features:
- 2D illustrations
- On-brand
- Problem-solution narrative
Created by Videodesign, the video design for AXA's Payment Protection incorporates captivating 2D illustrations that vividly depict everyday situations with an understanding tone.
The illustrations showcase the diverse range of genders and ethnicities, conveying the brand's inclusivity and desire to connect to a broad audience. The visuals are also tailored to reflect the lifestyle and experiences of the target audience.
The design maintains a strong brand consistency by thoughtfully integrating AXA's secondary colors with subtle variations in hue. This approach ensures the video remains aligned with the brand's identity while allowing for some creative flexibility.
Finally, the video's narrative was structured around a problem-solution framework. The message guides viewers through relatable challenges, then presenting AXA as the viable solution.
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