- Agency: Saatchi & Saatchi New York
- Client: Cadbury
- Category: Video Design — Food Commercial
- Location: New York City, New York, United States
- Project Brief: Create a food commercial that brings Cadbury’s “Department of More” to life through whimsical world-building, product-focused storytelling, and a message of generosity.
Food commercial work that builds a whole world in 30 seconds needs a strong central device. Saatchi & Saatchi invents Cadbury's "Department of More," a fictional office where staff obsess over adding just enough almond, caramel, and generosity to every bar.
The production design carries the tone. A rich Cadbury-purple palette and symmetrical Wes Anderson framing run from the stacked-bar reception wall to the checkerboard tasting booths, giving the film a dry, storybook wit.
The product sits at the center of that world. A hero bar hangs gold-framed in the boardroom while the "Creamy, Delicious, Smooth" booths turn tasting into ceremony, so the bar reads as the thing every department exists to perfect.
The narration threads it together. A calm voiceover tours the made-up department, then pivots on its final line to name generosity as the real secret ingredient, turning a product claim into a brand statement.
