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Colgate - 'The Sweet Truth'

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Colgate - 'The Sweet Truth' Video Design
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Colgate - 'The Sweet Truth' is a video campaign that highlights the impact of sugar on nighttime oral health. Through cinematic visuals and narrative pacing, the piece contrasts everyday habits with the importance of brushing before bed. The film combines storytelling and visual clarity to communicate a memorable message about oral care.
Colgate - 'The Sweet Truth' (slide 2)
Family scene reveals nighttime snacking habits
Colgate - 'The Sweet Truth' (slide 3)
Bathroom scene delivers Colgate oral care message
This website uses a colour palette of 4 colours
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  • #352519
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Description
Team Behind the Design
  • Agency: Early Man Film
  • Client: Colgate
  • Category: Video Design — Commercial
  • Location: Mumbai, India
  • Project Brief: Create a commercial film that highlights the impact of nighttime sugar consumption while reinforcing the importance of proper oral care, using relatable storytelling and cinematic visuals to deliver a memorable brand message.

This commercial video highlights the hidden impact of nighttime sugar habits through relatable storytelling and cinematic direction. With atmospheric lighting and deliberate pacing, Colgate - 'The Sweet Truth' turns a simple insight into an engaging brand message.

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