- Agency: LOLA Madrid
- Client: De’Longhi
- Category: Video Design — Retail
- Location: Madrid, Spain
- Project Brief: Create a retail video that showcases De’Longhi’s hot and cold coffee versatility through cinematic storytelling, humor, and an engaging product-focused narrative.
Retail video that sells a coffee machine has to make a household object feel worth watching. LOLA Madrid hands Spike Jonze and Brad Pitt a house shared with 16 dogs, then plays the morning routine as absurdist comedy.
Hot or Cold, Always Perfetto.'s premise carries the product. Pitt moves through a mansion of costumed dogs who talk back to him, so the machine's hot-and-cold versatility rides inside a story rather than a spec list.
The direction sets the tone. Warm natural light, a stately Italian interior, and deadpan subtitled dog dialogue give the spot a dry, cinematic wit that separates it from standard appliance ads.
The casting does the closing work. Pitt's low-key delivery and the "Always Perfetto" line tie star power to the brand promise, so the product lands as effortless and premium without a hard sell.
