Standout Features:

  • Narrative-based
  • Relatable setting
  • Multiple product shots

Duvalay’s video design, created by Opal, focuses on the brand’s mattresses but discusses them from the point of view of a regular family and their daily lives.

The video tells the story behind this family business, elaborating on its origin as frames portray daily activities in a peaceful, happy setting.

It’s narrated by one of the owners and the woman’s soothing voice takes the viewers through the company’s story – from the pain point they’ve personally faced to their life-changing pride and joy.

The sleep product is portrayed over multiple shots, never focusing solely on its qualities but rather explaining its benefits.

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