Easter Bunny
Article by Mladen Milosevic
Last Updated: January 07, 2025

Standout features:

  • Witty concept
  • Appealing to all ages
  • Beautiful vocals for background music

This entry on our list is the only one with simple lyrics on the background music compared to the others. This helped elevate the video’s appeal and set the overall mood.

Created by Noah Mittelstaedt, this campaign for Volkswagen's new electric car used an unorthodox route in promoting the product. Instead of using the usual road shots with the vehicle in motion, it became more amusing to watch.

They used bunnies – the last thing you expect to see in a car commercial – and it revolved around them "approving" the car model. It is also a witty reference to the Easter season, where bunnies are an iconic symbol of the occasion.

The background sound made it seem like a classy and chill commercial, and it managed to bring that atmosphere to the video.

Bunnies approved!

Get a chance to become the next Design Award winner.
SUBMIT YOUR DESIGN
Mladen Milosevic
Content Specialist
Mladen Milosevic’s passion for all forms of art fuels his ability to create content that seamlessly blends creativity with informative depth. With five years of experience in content creation and copywriting, his close collaboration with a design team as an editor for private school websites in Serbia has sharpened his keen sense for design. His artistic insight is a valuable asset in crafting engaging textual content that captures the essence of various design types. Mladen now channels this expertise into writing insightful articles on logo, print, and packaging designs for DesignRush.