Standout features:
- Witty concept
- Appealing to all ages
- Beautiful vocals for background music
This entry on our list is the only one with simple lyrics on the background music compared to the others. This helped elevate the video’s appeal and set the overall mood.
Created by Noah Mittelstaedt, this campaign for Volkswagen's new electric car used an unorthodox route in promoting the product. Instead of using the usual road shots with the vehicle in motion, it became more amusing to watch.
They used bunnies – the last thing you expect to see in a car commercial – and it revolved around them "approving" the car model. It is also a witty reference to the Easter season, where bunnies are an iconic symbol of the occasion.
The background sound made it seem like a classy and chill commercial, and it managed to bring that atmosphere to the video.
Bunnies approved!
