Standout Features:
- Enticing step-by-step food preparation
- Varied motion speeds
- Uplifting and inviting background music
A lot goes into crafting the perfect pasta – from kneading the dough to putting together the most delicious pasta sauce.
In this food commercial for FABRIKA by Popotam Productions, we see the beauty of cooking the brand’s rich and delectable crafted pasta from scratch. And we love every second of it!
Each frame showcases the heart and soul of this dish: the ingredients. Shot in close-up angles with high contrast, watching the pieces of this dish come together is mesmerizing.
What made them even more appetizing was the variation in movements and speed. The producers used stop motion to add a visual flare to the sequence. They also applied fast and slow motion to some scenes, adding more drama to the commercial.
In just over 60 seconds, the video showcased the intricate process of preparing FABRIKA’s famous crafted pasta. Even better, the ingredients did all the talking!
