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Chad Terpstra Chad Terpstra

FORD | Mobile Service: VAMPIRE

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Ford | Mobile Service: Vampire
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Ford’s Mobile Service: Vampire campaign uses humor and cinematic storytelling to demonstrate the convenience of vehicle service that comes directly to customers. Directed by Chad Terpstra, the video transforms a gothic vampire scenario into a playful metaphor for people who prefer staying home.
Ford Mobile Service Vampire Video Design
A humorous vampire story highlights service convenience
Ford Mobile Service Vampire Video Design
Cinematic horror visuals introduce Ford’s mobile service concept
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Description
Team Behind the Design
  • Agency: Chad Terpstra
  • Client: Ford Motor Company
  • Campaign: Ford Mobile Service — “Vampire”
  • Category: Video Design — Automotive Commercial
  • Location: Grand Rapids, Michigan, United States
  • Project Brief: Produce a narrative-driven promotional video that introduces Ford’s Mobile Service offering through creative storytelling and a memorable conceptual hook.

Automotive commercial video designs often rely on spectacle, but narrative-driven concepts can make service-focused campaigns more memorable. The Vampire execution achieves this by pairing cinematic horror aesthetics with a humorous premise that illustrates the convenience of Ford’s Mobile Service.

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