- Agency: Chad Terpstra
- Client: Ford Motor Company
- Campaign: Ford Mobile Service — “Vampire”
- Category: Video Design — Automotive Commercial
- Location: Grand Rapids, Michigan, United States
- Project Brief: Produce a narrative-driven promotional video that introduces Ford’s Mobile Service offering through creative storytelling and a memorable conceptual hook.
Automotive commercial video designs often rely on spectacle, but narrative-driven concepts can make service-focused campaigns more memorable. The Vampire execution achieves this by pairing cinematic horror aesthetics with a humorous premise that illustrates the convenience of Ford’s Mobile Service.
